
Marketing Executive
1 week ago
BTL
- Plan and execute local marketing events, loan melas, housing society activations, kiosk setups, etc.
- Distribute and install marketing collaterals at strategic locations in the branch catchment area
- Manage vendor coordination for field-level execution as needed.
- Execute Marketing BTL activities near branches, catchment areas on a daily and weekly basis.
Branch Branding & Collateral Management
- Ensure consistent branding across all branches (signages, posters, standees, etc.).
- Conduct regular collateral audits and replenish marketing materials by traveling to branches.
- Maintain inventory and usage records for all marketing collaterals.
Coordination & Planning
- Work closely with Branch Managers to identify local marketing opportunities.
- Share weekly activity plans and post-activity reports with the central marketing team.
- Gather insights from the field to recommend hyperlocal campaigns or improvements.
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