Marketing Automation Manager

1 day ago

Delhi, Delhi, India Magicine Pharma Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Freelance Marketing Automation Specialist (End-to-End)

Role Overview:

We are looking for an experienced Freelance Marketing Automation Specialist who can plan, set up, and optimize full end-to-end automation flows across email, WhatsApp, SMS, and CRM. This role requires both strategic thinking and hands-on execution to drive lead nurturing, customer retention, and sales growth.

Key Responsibilities


• Strategy & Setup


• Design and implement automation journeys for lead generation, nurturing, onboarding, retention, upsell, and win-back campaigns.


• Map customer journeys and create personalized touchpoints based on behavior, segments, and lifecycle stage.


• Integrate automation with CRM, e-commerce platforms, and analytics tools.


• Execution


• Build and manage workflows across platforms (HubSpot, Klaviyo, Zoho, Mailchimp, ActiveCampaign, Aisysi, or similar).


• Create triggers, segmentation, and dynamic personalization for targeted messaging.


• Automate recurring marketing tasks (welcome flows, cart recovery, subscription reminders, feedback loops, NPS, etc.).


• Content & Campaign Management


• Coordinate with design/copy teams to ensure templates and messaging are brand-aligned.


• A/B test subject lines, messaging, CTAs, and timing to improve conversions.


• Optimize deliverability, open rates, and click-through rates.


• Analytics & Optimization


• Track campaign performance (open, click, conversion, churn, retention).


• Provide insights and recommendations for continuous improvement.


• Set up dashboards and reports for leadership.

Requirements


• Proven experience in marketing automation (end-to-end) — strategy + execution.


• Strong knowledge of automation tools (e.g., HubSpot, Klaviyo, ActiveCampaign, Zoho, Mailchimp, WhatsApp API, SMS gateways).


• Understanding of CRM, funnels, lead scoring, and customer lifecycle marketing.


• Analytical mindset with ability to translate data into actions.


• Ability to work independently and deliver projects on tight timelines.

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