Digital Marketing Manager

2 weeks ago

Delhi, Delhi, India Rare Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Title: Digital Marketing Manager

Location: SF-46, Second Floor, Pearls Omaxe Tower, Netaji Subhash Place, Pitampura

Job Type: Full-time

Experience Required: 34 Years

Industry: EdTech

Role Overview:

As a Digital Marketing Manager, you will be responsible for leading end-to-end digital campaigns, driving traffic, generating quality leads, and improving conversions. This role requires a blend of strategic thinking and hands-on execution across CRM, SEO, social media, content, and performance marketing.

Key Responsibilities:

  • Develop and execute integrated digital marketing strategies tailored for the EdTech sector.
  • Manage Zoho CRM for lead generation, automation, and nurturing student journeys.
  • Drive social media campaigns across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) to boost brand presence and engagement.
  • Plan and implement Email & WhatsApp Marketing campaigns to reach and nurture students effectively.
  • Optimize website and landing pages using SEO best practices to improve organic visibility.
  • Leverage AI tools for campaign automation, content creation, personalization, and analytics.
  • Design creatives and marketing assets (brochures, ads, social posts, videos) using tools like Canva, Photoshop etc.
  • Monitor campaign performance, track KPIs, and provide data-driven insights to improve ROI.
  • Collaborate with sales, academic, and product teams to align marketing strategies with business goals.
  • Stay up to date with EdTech marketing trends and competitive strategies.

Key Skills & Competencies:

  • Strong hands-on experience with Zoho CRM (automation, workflows, reporting).
  • Proven track record in Social Media Marketing & Paid Campaigns.
  • Expertise in Email Marketing & WhatsApp Marketing tools.
  • Solid understanding of SEO, Google Analytics, and Search Console.
  • Familiarity with AI-powered marketing tools (e.g., ChatGPT, Jasper, , analytics AI).
  • Graphic designing ability with Canva/Photoshop/Illustrator.
  • Strong analytical, communication, and leadership skills.
  • Ability to manage multiple projects in a fast-paced environment.

Qualifications:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of digital marketing experience (experience in EdTech industry preferred).
  • Certifications in SEO, Digital Marketing, or Paid Ads will be an added advantage.

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