Marketing Automation Specialist

4 weeks ago

New Delhi Delhi India, Delhi Panacea Biotec Full time

Position Overview

The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams, this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience

Key Responsibilities

Campaign Execution & Support

  • Assist in creating and launching automation workflows (email, SMS, WhatsApp)
  • Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns.
  • Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.

Data & Segmentation

  • Support segmentation of customer databases within CleverTap for personalized targeting.
  • Regularly update and maintain customer lists, ensuring accuracy and hygiene.
  • Monitor real-time campaign performance dashboards and flag anomalies.

Testing & Optimization

  • Conduct A/B testing on subject lines, creatives, CTAs, and timing.
  • Track open rates, CTRs, conversions, and retention metrics; share insights with the Manager.
  • Suggest small optimizations to improve campaign effectiveness.

Cross-Team Collaboration

  • Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines.
  • Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability.

Tools & Reporting

  • Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting.
  • Prepare weekly and monthly reports summarizing campaign outcomes.
  • Support integration checks between CleverTap and CRM/eCommerce systems.

Skills & Qualifications

  • Bachelor’s degree in Marketing, Business, or related field.
  • 1–2 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with CleverTap (preferred).
  • Basic knowledge of segmentation, personalization, and campaign workflows.
  • Strong attention to detail, accuracy, and organizational skills.

Eagerness to learn and grow into a managerial automation role over time.

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