Channel Marketing Manager, Hindi TV Channel

1 day ago

Mumbai, Maharashtra, India Jiostar Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Summary :

This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows.

About the team :

This team ideates & implements marketing interventions to increase brand awareness, drive sampling and improve viewership of content on our channel.

Role & responsibilities :

  • Support the show marketing lead to create and execute media plan of their respective shows
  • Will be responsible for positioning creatives (Promos) of their respective shows
  • Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
  • Will collaborate with internal teams which include but is not restricted to Digital, OAP, Graphics, Content, PR, Traffic and Presentation
  • Will collaborate with external teams from the media, creative and research agencies
  • Create business presentations for leadership as required
  • Translate brand/ show strategy into marketing plans & communication to successfully invite viewers to the channel/show
  • Work closely with research team - qualitative and quantitative to build consumer learnings in Marketing initiatives
  • Keep track of market trends, evolving consumers, competitors activities to identify opportunities for the channel
  • Key collaborations (Internal): Programming team, Communication team, Consumer Insights team, Media planning team, Central teams, Social Listening, Legal team, Sales team, distribution team
  • Key collaborations (External): Media, Digital, On ground, PR, Research, Advertising agencies

Preferred candidate profile :

  • Passion for knowing the consumer (his/ her behaviour, desires, pains and aspirations) and ability to transform a consumer insight and knowledge of a show to marketing brief
  • Has worked on 360-degree marketing plans (TV, Print, Radio, Digital, on ground, PR) with keen interest in tying the larger marketing thought to individual ideas
  • Keen Interest in General entertainment category - stories and characters across fiction shows, talent shows, events, etc.
  • Working knowledge of digital marketing tools and social media is a plus
  • Basic knowledge of TV viewership data - Reach, TSV, GRPs etc. and its application to Marketing is a plus

Preferred Education & Experience :

  • 7+ years of experience from a TV, OTT or advertising agency
  • Postgraduate

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