Marketing Automation Email Specialist| 2+yrs| Hybrid| Pune Bangalore
2 weeks ago
Role: Marketing Automation Email Specialist
Work Module : Hybrid
Location: Pune Bangalore
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*IMMEDIATE JOINERS ALERT*
We're looking for candidates who can *join immediately*.
If you're available, please *send your CV via WhatsApp only* to: * *
Please note: *No calls* will be entertained.
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Job Description:
Our Firm is in need of an experienced Marketing Automation Email Specialist to support
the build and pre-deployment of marketing communications. The successful candidate will
- Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform
- Ensure responsive/mobile email, landing page and form designs meet the brand standards as well as being cross-browser and cross-device compatible
- Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
- Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
- Support the execution of automated lead generation programs
- Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
- Report on critical email and marketing automation campaign metrics
- Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
- Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
- Understand and follow email and marketing automation processes including workflow documentation and QA testing
- Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
- Marketing Automation Platform expert
Qualifications and required skills:
- 2+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot
- Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages
- Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
- Bachelors Degree required or equivalent combination of experience and education
- Must be able to demonstrate a high level of marketing automation and CRM experience
- Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
- Excellent communication skills: written, verbal, presentation
- Proven ability to work in a collaborative environment as well as being a motivated, self-starter Candidate must thrive in a fast paced, iterative, deadline driven environment
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