
Outreach & Engagement Specialist
1 day ago
We are expanding our reach and looking for a Marketing Outreach Executive to fuel our growth by engaging potential clients through strategic outreach.
Key Responsibilities:
- Conduct outbound marketing via cold calls, LinkedIn messaging, and email campaigns to generate leads.
- Research and identify decision-makers in target industries (Financial Services, Manufacturing, FMCG, etc.).
- Craft personalized outreach messages to build relationships and schedule meetings.
- Maintain and update the CRM with outreach activities and lead interactions.
- Collaborate with the sales team to ensure seamless lead handovers and pipeline growth.
What Were Looking For:
- 1-2 years of experience in B2B outreach, lead generation, or inside sales.
- Strong communication & persuasive skills for engaging C-level executives & decision-makers.
- Experience with LinkedIn Sales Navigator, email automation tools, and CRM systems (preferred).
A proactive, results-driven mindset with the ability to work independently.
Proactive & Self-Motivated
- Takes initiative without waiting for instructions.
- Seeks new ways to improve outreach effectiveness.
- Thrives in a fast-paced, target-driven environment.
- Resilient & Persistent
- Handles rejection well and sees it as a learning opportunity.
- Stays motivated even when responses are low.
- Follows up consistently without being pushy.
- Growth Mindset
- Always eager to learn about new outreach techniques and tools.
- Open to feedback and quick to adapt.
- Curious about industry trends and customer pain points.
- Strong Communication & Empathy
- Understands the prospects challenges before pitching.
- Crafts personalized, engaging messages instead of generic templates.
- Builds trust through authentic interactions.
- Detail-Oriented & Organized
- Keeps track of conversations and follow-ups efficiently.
- Uses CRM tools effectively to maintain a structured pipeline.
- Ensures no potential lead falls through the cracks.
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