Outreach & Engagement Specialist

1 week ago

Gurgaon, Haryana, India Vlink Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are expanding our reach and looking for a Marketing Outreach Executive to fuel our growth by engaging potential clients through strategic outreach.

Key Responsibilities:

  • Conduct outbound marketing via cold calls, LinkedIn messaging, and email campaigns to generate leads.
  • Research and identify decision-makers in target industries (Financial Services, Manufacturing, FMCG, etc.).
  • Craft personalized outreach messages to build relationships and schedule meetings.
  • Maintain and update the CRM with outreach activities and lead interactions.
  • Collaborate with the sales team to ensure seamless lead handovers and pipeline growth.

What Were Looking For:

  • 1-2 years of experience in B2B outreach, lead generation, or inside sales.
  • Strong communication & persuasive skills for engaging C-level executives & decision-makers.
  • Experience with LinkedIn Sales Navigator, email automation tools, and CRM systems (preferred).

  • A proactive, results-driven mindset with the ability to work independently.

  • Proactive & Self-Motivated

  • Takes initiative without waiting for instructions.
  • Seeks new ways to improve outreach effectiveness.
  • Thrives in a fast-paced, target-driven environment.
  • Resilient & Persistent
  • Handles rejection well and sees it as a learning opportunity.
  • Stays motivated even when responses are low.
  • Follows up consistently without being pushy.
  • Growth Mindset
  • Always eager to learn about new outreach techniques and tools.
  • Open to feedback and quick to adapt.
  • Curious about industry trends and customer pain points.
  • Strong Communication & Empathy
  • Understands the prospects challenges before pitching.
  • Crafts personalized, engaging messages instead of generic templates.
  • Builds trust through authentic interactions.
  • Detail-Oriented & Organized
  • Keeps track of conversations and follow-ups efficiently.
  • Uses CRM tools effectively to maintain a structured pipeline.
  • Ensures no potential lead falls through the cracks.

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