Founder's Office – Strategy

Location:

Indiranagar, Bangalore

Type:

Full-time | Cross-functional | High Ownership

Reporting to:

Founders

Experience:

2 - 4 years

About Zwende

Zwende is
reimagining how the world experiences Indian craft.

We're building a digital marketplace that connects
artisans, artists, and design entrepreneurs

from across India with customers worldwide — helping them scale their craft sustainably through
storytelling, personalization, and design innovation.

India's
artisan economy is the second-largest source of employment after agriculture

, yet most makers remain unseen. Zwende is changing that — on a mission to
create a million artpreneurs and craftpreneurs

, giving every creator the tools, visibility, and technology to turn creativity into livelihood.

We've partnered with designers (
15,000 + artisans

), shipped to
30 + countries

, and been recognized by
Meta, Amazon, and YourStory

for empowering women-led creative businesses. 

Zwende is also the
only Indian start-up featured by Amazon

on their show
Now Go Build (NGB)

hosted by their Global

CTO Dr Werner Vogels

— a series that celebrates entrepreneurs using cloud technologies to solve real-world problems.
Watch here

We are backed by a marquee group of investors who share our belief in the power of creativity and community including 
Dr Werner Vogels

– Global CTO, Amazon,
Shanti Mohan

– Founder, LetsVenture,
Michael Copeland

– Ex-Partner, Andreessen Horowitz (a16z),
Shradha Sharma

– Founder & CEO, YourStory,
Amit Gupta

– Co-Founder, Yulu; Ex-Co-Founder InMobi, among others.

About the Role

This is a
Founder's Office role

designed for someone who loves solving complex problems, building clarity from chaos, and turning ideas into action.

You'll work directly with Zwende's founders across multiple verticals —
strategy, growth, partnerships, operations, and special projects

— to accelerate key business goals, drive new initiatives, and solve challenges that span the organization.

From analysing data to uncover insights, to unblocking bottlenecks across teams, to managing strategic partnerships — you'll be the right hand that helps ideas move from conversation to execution.

This role is
cross-functional, dynamic, and deeply entrepreneurial

— ideal for someone who thrives in high-context environments and enjoys building systems, creating structure, and scaling ideas that strengthen Zwende's business and impact.

What You'll Own

1. Strategy & Problem Solving

• Work directly with the founders to identify and prioritise opportunities across
  supply, growth, and customer experience.
• Deep-dive into data and trends to uncover insights, define strategies, and recommend actions
  (e.g., evaluate impact of shipping timelines on CVR, assess how layout or pricing changes influence conversion).
• Evaluate new markets, categories, and partnership opportunities through structured analysis and execution plans
  (e.g., identify high-potential themes like Summer Decor, Corporate Gifting, or Wedding Season).
• Assess potential new growth channels — define hypotheses, run controlled pilots, and build playbooks for scale
  (e.g., evaluate influencer, affiliate, or referral models before handoff to marketing teams).
• Evaluate and drive strategic partnerships with ecosystem organisations like
  Creative Dignity, NABARD, and craft councils

to scale artisan impact and outreach.

2. Revenue Planning & Growth Initiatives

• Plan and forecast revenues monthly, quarterly, and seasonally — linking financial planning to marketing and category goals
  (e.g., build festive revenue projections and monitor plan-vs-actual performance).
• Drive alignment between
  category, supply, and marketing teams

on topline growth objectives.
- Identify and test
new growth initiatives

— from community-led campaigns to high-value buyer programs
(e.g., corporate gifting, brand collaborations, or offline retail tie-ups).
- Partner with founders to evaluate ROI of new opportunities and recommend where to double down or pivot.
- Build visibility dashboards and reports that track revenue drivers, growth KPIs, and key business health metrics.

3. Planning & Execution

• Translate high-level goals into clear quarterly and monthly plans across business functions.
• Lead
  OKR reviews, cross-functional planning, and business tracking

to ensure alignment and accountability.
- Drive
monthly revenue performance

in collaboration with supply, marketing, and finance teams.
- Anticipate bottlenecks across teams and drive timely resolutions
(e.g., unblocking catalog readiness, resolving campaign dependencies, improving communication flow).
- Create simple, actionable reports and trackers to enable data-led decision-making across departments.

4. New Initiatives & Partnerships

• Lead
  new verticals and pilots

that expand Zwende's business
(e.g., launch experiences/workshops, explore international markets).
- Build
partnerships with venues, online platforms, and corporates

to grow reach
(e.g., pop-ups, corporate gifting programs).
- Drive
PR and brand collaborations

for visibility and positioning.
- Strengthen ties with
industry and government partners

for long-term opportunities and institutional collaboration.

5. Process Design & Efficiency

• Identify
  bottlenecks and inefficiencies

across supply, operations, and growth teams.
- Build
playbooks, SOPs, and dashboards

that make execution predictable and scalable
(e.g., campaign readiness trackers, onboarding frameworks, performance dashboards).
- Collaborate with
product and tech teams

to streamline reporting and insights.
- Establish
review rhythms and cross-functional feedback loops

that drive faster alignment and continuous improvement.

Who You Are

• 2 - 4 years of experience in
  consulting, founder's office, operations, or growth

roles — preferably in startups or fast-paced environments.
- Analytical mindset with strong problem-solving, business modelling, and execution skills.
- Excellent communicator — able to translate ideas across teams and levels.
- Highly organized and structured; thrives on accountability and ownership.
- Enjoys working in ambiguity and creating structure from scratch.
- Bonus: exposure to
e-commerce, marketplaces, or D2C

ecosystems.

You'll Enjoy This Role If You …

• Love wearing multiple hats and switching between strategy, execution, and analysis.
• Enjoy working closely with founders and leadership on solving real business challenges.
• Get excited by data, frameworks, and new ideas — but also love seeing them executed.
• Believe in the power of India's creative economy and want to help scale it globally.

You May Not Enjoy This Role If

• You prefer a
  9-to-5

or
remote

setup; this is a six-day, in-office role.
- You prefer a
purely digital

environment. This is equally about on-ground execution, creator meet-ups, and real-world experiences.
- You have
no interest in the creative economy or marketplaces and D2C

and don't want to go deeper into understanding it.
- You're more comfortable in structured, process-heavy environments typical of large organisations.

Working at Zwende

We're a six-day-a-week, in-office team based in Indiranagar, Bangalore. We believe the best work happens through collaboration, context, and shared purpose. Expect an environment that's warm, hands-on, fast-paced, and deeply committed to quality — in both people and product.

Compensation

: ₹10 – ₹15 LPA (depending on current comp and experience) + ESOPs 

This role offers direct exposure to founders, multi-functional learning, and the opportunity to build systems and strategies that power India's creative economy.

If you think you'd enjoy this role and be good at it, please apply at the link above. We'll reply to shortlisted candidates and aim to close the process within
two weeks

of shortlisting.