Founder Office- Product Strategy and Growth

Kenko is an AI-powered CRM for fitness & wellness businesses. We serve fitness businesses including yoga studios, pilates centers, gyms, crossfit, and more, as well as wellness businesses including spas, saunas, massage, and modern wellness like cryotherapy, red-light therapy, chiropractors, and physical therapy.

Our mission is to power 10K fitness & wellness businesses in the US, helping them thrive in their local markets.

We deliver an integrated solution that brings together four core product categories:

AI Marketing Manager: Automates lead capture, omnichannel campaigns, and lifecycle messaging for member growth and retention.

Operations Management: Centralizes scheduling, memberships, billing, payroll, and reporting in a modular workflow.

Member Experience: Powers branded websites, apps, and self check-in for seamless digital journeys.

• Serve as a strategic and executional force for product velocity, design, and engineering alignment
• Act as a stop-gap/pod leader for business-critical product pods that lack dedicated leads.
• Own cross-functional product leadership across Product, Design, Engineering, GTM, and Ops
• Drive hiring and team building across product, design, and engineering
• Maintain founder-level ownership, balancing strategy and tactical player-coach execution.

• Drive product vision, roadmap, and market differentiation strategies aligned with company goals and market trends
• Conduct market and competitor analysis to identify new product opportunities and whitespace
• Define product positioning and robust prioritization frameworks (RICE, value vs. effort, etc.)
• Own the 0-to-1 product building and product-led growth (PLG) strategy

• Set and track velocity metrics (e.g., sprint velocity, feature delivery rate, time-to-market, bugs per feature)
• Eliminate bottlenecks in design, engineering, and product operations through process optimization and analytics
• Build and maintain product dashboards, ops systems, and analytics infrastructure for data-driven decision-making
• Establish quality, speed, and collaboration rituals across product pods

• Establish tight alignment between design and engineering, ensuring smooth hand-offs, reduced rework, and consistent output quality
• Lead design and engineering collaboration rituals, reviews, and continuous improvement on specs-to-shipping processes
• Set and enforce standards for UI/UX quality, technical documentation, and architecture

• Step in as interim pod lead to drive end-to-end roadmap, scoping, sprint planning, and feature delivery in pods lacking full-time leaders
• Own hiring—create scorecards, source candidates, interview, and mentor product/design/engineering talent
• Develop and institutionalize product team rituals, documentation, onboarding, and career frameworks

• Act as DRI (Directly Responsible Individual) for product org interactions with sales, customer success, operations, and leadership
• Ensure product roadmap decisions are clearly communicated, prioritized, and trade-offs explained to all stakeholders
• Represent product interests in founder meetings and strategic reviews

• Build for workflow dominance (not just features)—embed deeply into customer ops, with measurable retention impact
• Develop deep vertical/domain expertise, ensuring high NRR, minimal churn, and industry-compliant product direction
• Lead or oversee vertical integrations and partnerships essential to the vertical SaaS journey

• 7–10+ years in product management/leadership in B2B SaaS (VSaaS strongly preferred)
• Demonstrated 0-to-1 product building and/or scaling experience, ideally in a player-coach or founder's office context
• Proven expertise driving design–engineering alignment, owning output quality, and unblocking delivery teams
• Experience owning cross-functional rituals, product ops systems, and velocity/quality improvement projects
• Track record of hiring and building teams in Product, Design, and Engineering
• Domain expertise in your vertical, or demonstrated ability to quickly develop it

• Direct influence on strategy, product, and culture in a high-trust, low-bureaucracy Founder's Office environment
• Rare chance to shape product, own velocity, build the team, and directly impact NRR and retention
• Competitive compensation + significant ESOPs (benchmarked for senior Founder's Office/product leadership roles)
• Opportunity to pioneer vertical SaaS in India's fastest-growing sector

Our history and background

Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.

We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.

We are excited to open up more seats in this rocket ship