Founder Office- Product Strategy and Growth

Kenko is an AI-powered CRM for fitness & wellness businesses. We serve fitness businesses including yoga studios, pilates centers, gyms, crossfit, and more, as well as wellness businesses including spas, saunas, massage, and modern wellness like cryotherapy, red-light therapy, chiropractors, and physical therapy.

Our mission is to power 10K fitness & wellness businesses in the US, helping them thrive in their local markets.

We deliver an integrated solution that brings together four core product categories:

AI Marketing Manager: Automates lead capture, omnichannel campaigns, and lifecycle messaging for member growth and retention.

Operations Management:
Centralizes scheduling, memberships, billing, payroll, and reporting in a modular workflow.

Member Experience:
Powers branded websites, apps, and self check-in for seamless digital journeys.

The Role

• Serve as a strategic and executional force for product velocity, design, and engineering alignment
• Act as a stop-gap/pod leader for business-critical product pods that lack dedicated leads
• Own cross-functional product leadership across Product, Design, Engineering, GTM, and Ops
• Drive hiring and team building across product, design, and engineering
• Maintain founder-level ownership, balancing strategy and tactical player-coach execution

Product Strategy & Vision

• Drive product vision, roadmap, and market differentiation strategies aligned with company goals and market trends
• Conduct market and competitor analysis to identify new product opportunities and whitespace
• Define product positioning and robust prioritization frameworks (RICE, value vs. effort, etc.)
• Own the 0-to-1 product building and product-led growth (PLG) strategy

Product Velocity & Operational Excellence

• Set and track velocity metrics (e.g., sprint velocity, feature delivery rate, time-to-market, bugs per feature)
• Eliminate bottlenecks in design, engineering, and product operations through process optimization and analytics
• Build and maintain product dashboards, ops systems, and analytics infrastructure for data-driven decision-making
• Establish quality, speed, and collaboration rituals across product pods

Engineering & Design Alignment

• Establish tight alignment between design and engineering, ensuring smooth hand-offs, reduced rework, and consistent output quality
• Lead design and engineering collaboration rituals, reviews, and continuous improvement on specs-to-shipping processes
• Set and enforce standards for UI/UX quality, technical documentation, and architecture

Interim Pod Leadership & Team Building

• Step in as interim pod lead to drive end-to-end roadmap, scoping, sprint planning, and feature delivery in pods lacking full-time leaders
• Own hiring—create scorecards, source candidates, interview, and mentor product/design/engineering talent
• Develop and institutionalize product team rituals, documentation, onboarding, and career frameworks

Cross-Functional Leadership

• Act as DRI (Directly Responsible Individual) for product org interactions with sales, customer success, operations, and leadership
• Ensure product roadmap decisions are clearly communicated, prioritized, and trade-offs explained to all stakeholders
• Represent product interests in founder meetings and strategic reviews

VSaaS-Specific Leadership

• Build for workflow dominance (not just features)—embed deeply into customer ops, with measurable retention impact
• Develop deep vertical/domain expertise, ensuring high NRR, minimal churn, and industry-compliant product direction
• Lead or oversee vertical integrations and partnerships essential to the vertical SaaS journey

Required Experience

• 7–10+ years in product management/leadership in B2B SaaS (VSaaS strongly preferred)
• Demonstrated 0-to-1 product building and/or scaling experience, ideally in a player-coach or founder's office context
• Proven expertise driving design–engineering alignment, owning output quality, and unblocking delivery teams
• Experience owning cross-functional rituals, product ops systems, and velocity/quality improvement projects
• Track record of hiring and building teams in Product, Design, and Engineering
• Domain expertise in your vertical, or demonstrated ability to quickly develop it

Why Join Us?

• Direct influence on strategy, product, and culture in a high-trust, low-bureaucracy Founder's Office environment
• Rare chance to shape product, own velocity, build the team, and directly impact NRR and retention
• Competitive compensation + significant ESOPs (benchmarked for senior Founder's Office/product leadership roles)
• Opportunity to pioneer vertical SaaS in India's fastest-growing sector

Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.

We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.

We are excited to open up more seats in this rocket ship

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.