Area Sales Manager- Retail

6 days ago

Surat, Gujarat, India Aswani Industries Full time ₹ 10,00,000 - ₹ 12,00,000 per year


Job Description:
Key Responsibilities:

  1. Sales Target Achievement:

    • Meet and exceed sales targets for the assigned region (Baroda & Ahmedabad) by promoting and selling a wide range of construction chemical products, including adhesives, sealants, waterproofing solutions, and other specialty products.
    • Drive revenue growth through new customer acquisition and maintaining existing accounts.

  2. Market Development:

    • Develop and implement strategies for expanding the company's market share within the region.
    • Identify new business opportunities in the retail sector and strengthen relationships with contractors, builders, architects, and distributors.

  3. Team Leadership & Coordination:

    • Manage and motivate the sales team, providing guidance and support to achieve collective goals.
    • Conduct regular training and product demonstrations for the team and customers to ensure deep knowledge of products and their applications.

  4. Customer Relationship Management:

    • Build and maintain strong relationships with existing and potential customers.
    • Understand customer needs and provide tailored solutions, ensuring customer satisfaction.

  5. Market Intelligence:

    • Keep abreast of market trends, competitor activities, and emerging customer needs to adapt and strategize accordingly.
    • Analyze sales data to identify opportunities for product improvements or new product introductions.

  6. Sales Reporting:

    • Prepare and submit regular sales reports, including performance analysis, market insights, and sales forecasts.
    • Provide feedback to senior management about market conditions, product performance, and customer preferences.

  7. Channel Development:

    • Develop relationships with key distributors, retailers, and other stakeholders to expand product availability.
    • Ensure proper distribution channels are in place to achieve market penetration.

  8. Product Launches & Promotions:

    • Coordinate and lead product launches, promotions, and marketing campaigns within the region.
    • Work with the marketing team to create effective sales collateral and promotional materials.
Requirements:
  • Education: Bachelor's degree in Business Administration, Sales, Marketing, Civil Engineering, or a related field. A master's degree or MBA is a plus.
  • Experience:
    • Minimum of 8 years of sales experience in the construction chemicals industry or related field, with at least 2 years in a managerial or supervisory role.
    • Experience in retail sales, distribution management, or working with construction products is highly preferred.
  • Skills:
    • Strong sales, negotiation, and communication skills.
    • Ability to lead and motivate a sales team.
    • Deep understanding of the construction chemicals market and its customer base.
    • Familiarity with sales CRM tools and reporting.
    • Strong analytical and problem-solving abilities.
    • Proficient in MS Office and other sales-related software.
Key Attributes:
  • Self-motivated and result-oriented with a passion for sales.
  • Ability to work independently and as part of a team.
  • Strategic thinker with a hands-on approach to solving problems.
  • Strong interpersonal skills to manage relationships with various stakeholders.
Reporting To:
  • Sales Head/Regional Sales Manager.

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