Market Research and Lead Generation- BDE

Business Development Executive -Market Research and Lead Generation

• Employment type : Full Time
• Qualification Desired: Graduate
• Numbers of positions : 2 Job
• Location : Pune/Nashik, Maharashtra

Opportunities for Business Development Executive (Market Research and Lead Generation) in Professional Services industry and Continuing education domain having experience 2 to 4 Years.

Job Description We are looking for a results-oriented Business Development Executive (Level 2 Contributor) to drive franchise acquisition for a reputed Continuing Education Services brand in India. This role blends market research, lead generation, and relationship management to identify, qualify, and onboard high-potential franchise partners. The ideal candidate will understand the nuances of the continuing education sector, be comfortable discussing business investments, and be skilled at guiding prospects through a structured sales funnel until successful onboarding.

• Key Responsibilities
• 1. Market Research & Territory Intelligence
     • Conduct structured market research to identify high-potential geographies and investor segments for franchise acquisition.
     • Analyze competitor networks, industry trends, and regional opportunities to shape lead-generation strategies.
     • Maintain updated market intelligence reports for management and marketing teams.
• 1. Lead Generation & Qualification
     • Source prospective franchisees through digital campaigns, franchise portals, networking events, referrals, and direct outreach.
     • Qualify leads against predefined criteria (financial capability, domain interest, location readiness, operational involvement).
     • Engage in consultative discussions to educate prospects on the franchise model, investment structure, and ROI potential.
• 1. Sales Funnel Management
     • Nurture leads from first contact to agreement signing, ensuring smooth handoffs to the onboarding team.
     • Maintain accurate lead status, notes, and interaction history in the CRM.
     • Collaborate with marketing to improve campaign targeting and messaging based on field feedback.
• 1. Reporting & Continuous Improvement
     • Track and report KPIs such as lead volume, conversion rates, time-to-close, and territory coverage.
     • Suggest process refinements to improve lead quality and closure speed.
     • Share competitor intelligence and prospect feedback with leadership for strategy refinement.

• Key Skills & Qualifications
  • Experience: 2–4 years in business development, lead generation, or sales, preferably within continuing education, vocational training, or professional services.
  • Familiarity with franchise business models, especially in the Indian education sector.
  • Strong research and sourcing skills using online databases, LinkedIn Sales Navigator, and franchise portals.
  • Proficiency in CRM platforms (Zoho, Freshsales, HubSpot) and MS Office tools.
  • Excellent communication and presentation skills, with the ability to build rapport and trust with investor prospects.
  • Target-driven with the ability to manage multiple prospects and territories simultaneously.

• KPIs / Success Metrics
  • Qualified leads generated per month.
  • Lead-to-meeting conversion rate.
  • Meeting-to-franchise closure ratio.
  • Average sales cycle length.
  • Franchisee onboarding satisfaction score.

• Special Requirements
  • Willingness to work with occasional travel for client meetings, events, or site visits.
  • Comfort in discussing investment amounts and ROI with prospective business partners.
  • Positive, persuasive, and persistent sales attitude.

• Compensation & Benefits
  • Performance Incentives: Based on franchise closures and achievement of lead-generation targets.
  • Training on advanced franchise sales processes and continuing education sector trends.
  • Career growth path into Franchise Acquisition Lead role within 12–18 months based on performance.

• Technical Skills Must to have :: Data analysis Lead generation Lead Qualification Market Research Continuing Education Sector Knowledge Franchise Business Models Good to have :: CRM Softwares Sales Data Analysis Lead Generation Metrics Reporting

• Soft Skills Good to have :: Written and verbal communication Collaboration Target driven Mindset Interpersonal skills Leadership / Strategic

• Skills Must to have :: B2B Client Relationships Business Development Good to have :: Campaign Management Decision Making

• Nice to have :: Project Coordination Value Creation / Scalability Skills Good to have :: Return On Investment ROI Process optimization and efficiency Technology Adoption

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