
Automotive Sales Manager
4 days ago
Company Description
Smart Garage by Pikpart offers a seamless and affordable digital platform for all your two-wheeler and four-wheeler repair and maintenance needs. With features like booking, tracking, and live streaming of repairs, we provide end-to-end services for both petrol and electric vehicles. Serving over 550 repair jobs daily across 250 Smart Garages in 18 states and 2 countries, we have established ourselves as a trusted name in the automotive industry. Pikpart also offers an extensive range of high-quality two-wheeler spare parts with a 100% warranty, available on the Pikpart app and major e-commerce platforms. Join us as we redefine the future of automotive service and repair.
The Area Sales Manager (ASM) – Automobile Spare Parts will be responsible for driving sales, managing distribution channels, developing new markets, and ensuring customer satisfaction within the assigned territory. The role requires strong leadership, dealer/retailer network management, and expertise in spare parts sales.
Key Responsibilities:
1-Sales & Revenue Growth
Achieve monthly, quarterly, and annual sales targets for spare parts.
Plan and implement effective sales strategies to maximize market share.
Monitor competitor activities and market trends.
2-Dealer / Distributor / Retailer Management
Appoint, develop, and manage distributors and retailers in the assigned territory.
Ensure adequate stock availability and timely replenishment of spare parts.
Build strong relationships with channel partners to increase loyalty and sales.
3-Business Development
Identify and onboard new customers, garages, and workshops.
Expand market coverage for both 2W & 4W spare parts.
Promote cross-selling and upselling of fast-moving parts.
4-Team & Market Support
Guide and train field sales executives and mechanics promoters.
Conduct market visits to ensure brand visibility, merchandising, and promotional activities.
Collect market feedback and provide inputs to product and marketing teams.
5-Operations & Reporting
Monitor sales MIS, order booking, billing, and collections.
Track inventory and coordinate with supply chain for smooth dispatches.
Submit timely reports on sales performance, competitor analysis, and market opportunities.
Key Skills & Competencies:
Strong knowledge of automobile spare parts industry (2W/4W preferred).
Proven track record in channel management & sales achievement.
Excellent negotiation, communication, and people management skills.
Ability to analyze sales data and market insights.
Proficiency in MS Excel, CRM, and sales reporting tools.
Qualifications & Experience:
Graduate / MBA in Sales & Marketing (preferred).
4–7 years of experience in automobile spare parts sales, with at least 2 years in a supervisory/ASM role.
Experience in handling distributors, retailers, and workshops is a must.
KPIs (Key Performance Indicators):
Sales vs. Target Achievement (%)
Channel Expansion (No. of new retailers/garages onboarded)
Secondary & Tertiary Sales Growth
Collection Efficiency & Credit Management
Market Share & Brand Visibility
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