Brand Marketing Specialist

2 days ago

Mumbai, Maharashtra, India SBOOCH Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Sbooch is looking for a dynamic, creative, and results-driven marketing professional to conceptualize, execute, and manage end-to-end brand marketing initiatives. This role blends strategic thinking with hands-on creative execution — from designing compelling visuals to crafting engaging campaigns. You will work closely with the CEO, shaping brand direction, managing social media presence, driving influencer partnerships, and optimizing e-commerce platforms to boost awareness, engagement, and sales.

Key Responsibilities:

  • Creative Direction & Design – Develop and execute high-quality visuals for social media, websites, e-commerce platforms, packaging, logos, and marketing collateral using Canva, Photoshop, and Illustrator.

  • Copywriting & Brand Communication – Write impactful, on-brand captions, scripts, and campaign copy that resonate with our audience and enhance brand storytelling.

  • Social Media Strategy & Management – Plan, create, and publish content across Instagram, Facebook, LinkedIn, YouTube, and other platforms, maintaining a consistent and engaging brand presence.

  • Marketing Campaigns – Develop and implement integrated campaigns including thematic, festive, and influencer-driven promotions; build monthly social media calendars.

  • Video & Content Production – Script, edit, and produce engaging videos, reels, and motion graphics aligned with brand voice and campaign goals.

  • Influencer & Partnership Management – Identify, negotiate, and collaborate with influencers, agencies, and creative partners to amplify reach.

  • E-commerce & Q-Commerce Marketing – Optimize product listings, creatives, and campaigns for Amazon Fresh, Blinkit, Nature's Basket, and other platforms, including regional and pan-India initiatives.

  • Performance Marketing Support – Collaborate on Meta Ads planning, execution, and tracking to improve ROI.

  • Project & Stakeholder Coordination – Liaise with internal teams, external partners, and vendors to ensure smooth execution of marketing deliverables.

  • Brand Asset Management – Maintain updated product decks, visual libraries, brand guidelines, and creative templates for consistent use.

Skills & Competencies:

  • Exceptional communication and copywriting skills (top priority).

  • ⁠Proficiency in Canva, Photoshop, and Illustrator.

  • ⁠Strong graphic design and visual storytelling abilities.

  • ⁠Social media strategy and campaign planning expertise.

  • ⁠Video editing and motion graphics knowledge.

  • ⁠Understanding of e-commerce and digital marketing best practices.

  • ⁠Excellent project management, multitasking, and coordination skills.

  • ⁠Creative, resourceful, and trend-aware mindset.

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