Brand Specialist

3 days ago

Mumbai, Maharashtra, India Anand Rathi Wealth Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Overview:

We are seeking an innovative and results driven Brand Strategy and Execution Specialist to join

our esteemed team within the ultra high net worth segment of our wealth management firm. The

ideal candidate will be responsible for developing and implementing a visionary brand strategy,

driving impactful marketing initiatives, and ensuring a cohesive brand presence across all client

interactions. This role requires a creative and strategic thinker with a passion for elevating brand

identity and connecting with our high net worth clientele.

Responsibilities:

1.Brand Strategy Development:

a. Develop and implement a comprehensive brand strategy tailored for the ultra

high net worth segment, aligning with the firm's overall objectives.

b. Conduct market research and competitor analysis to identify opportunities and

refine the brand positioning.

2.Marketing Initiatives:

a. Drive innovative marketing initiatives to enhance and fortify the firm's brand

presence within the high net worth community.

b. Create compelling marketing materials, including brochures, presentations, and

digital content, to showcase the firm's expertise and offerings.

c. Scout, negotiate, and manage logistics for seasonal and event based gifting f or

clients, ensuring timely delivery and personalization based on client preferences

3.Brand Consistency:

a. Collaborate with internal teams to ensure consistent brand messaging and visual

identity across all communication channels.

b. Monitor and enforce brand guidelines to maintain a unified and impactful brand

image.

4.Event Management:

a. Organize and execute events and initiatives to strengthen the firm's presence in

the high net worth community.

b. Coordinate with internal and external stakeholders to ensure successful event

planning and execution.

5.Feedback and Adaptation:

a. Gather and analyze client feedback, market trends, and industry insights to

continuously adapt and refine brand strategies.

b. Implement adjustments to the brand strategy based on evolving client

expectations and market dynamics.

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