Specialist - Brand Marketing

We're on a mission to make .store the defacto domain choice for every online seller. In just three years, .store has become a key player in the YouTube ecommerce ecosystem, collaborating with some of the world's largest content creators who teach and inspire the next generation of online entrepreneurs. We operate in the same high-growth environment as Shopify, Squarespace, and Kajabi, helping millions of small business owners build real, independent brands on their own websites & domains.

We're always expanding our marketing ambit to reach high-impact entrepreneurs across verticals like dropshipping, print-on-demand, clothing brands to reach entrepreneurs who sell online.

Now, we're looking for a Brand Marketing Specialist to help us take this ecosystem to the next level. As part of this role, you'll help shape how .store shows up across YouTube, TikTok, and Instagram. You'll work directly with top-tier creators, marketing platforms, and tech partners to scale awareness and adoption globally.

As a Brand Marketing Specialist at .store, you'll:

Lead Influencer Campaigns

• Identify, onboard, and manage creators who inspire entrepreneurs - from Shopify educators and print on demand experts to brand builders. You'll work closely with top management, including the C-suite, to build and scale campaigns, lead YouTube-driven influencer marketing initiatives, and position .store as the default choice for anyone selling online.
• Partner with global agencies, talent managers and influencers to manage end-to-end campaign operations - outreach, contracting, briefing, approvals, invoicing and performance tracking.
• Build repeatable systems to scale YouTube collaborations - our goal is to capture at least 40% of all content produced in the ecosystem You will play a pivotal role in making sure we can scale this campaign.
• Track performance metrics across campaigns and across tools, consolidate insights into monthly reports, showcasing what's working and what needs to scale. Use data to inform all of our decisions.

Execute 360° Marketing Initiatives

• Work with an impressive team of Tier 1 B-school alumni to plan and roll out campaigns to make .store the defacto domain name for ecommerce
• Collaborate with design, content, and media teams to bring big ideas to life across formats and platforms.
• Develop and execute short-form content strategies to enhance brand awareness and audience engagement across key platforms.

Consumer & Market Resarch

• Stay on top of marketing trends, emerging formats, and evolving audience behaviors in eCommerce and small business.
• Drive independent consumer research that fuels our brand insights.

You'll thrive here if you:

• Have 2 - 3 years of experience in product marketing, brand marketing, or influencer partnerships (agency or brand side).

• Understand the creator economy and can spot creators whose content genuinely connects with entrepreneurs. Have had experience in working in the ecosystem in the past (Youtube-focussed experience preferable, not mandatory)

• Have hands-on experience managing end-to-end campaigns (briefs, outreach, contracts, tracking, and reporting).
• Are data-driven and creative in equal measure - you know what makes campaigns click and how to prove it.
• Are curious, proactive, and love collaborating with cross-functional global teams.

• Be part of a high-growth global brand shaping the future of ecommerce.
• Collaborate with some of the smartest marketers & radicals in the team who come from some of the world's best schools.
• Own ideas end-to-end - from concept to execution - and see your campaigns make real-world impact.

REVOLUTIONISING THE INTERNET:

We started out in 2012 as a part of the Bhavin Turakhia led Directi Group, which has been a prominent player in the web presence industry since the 90s. The meteoric rise in the number of websites back then led to an acute shortage of quality domain names. The depleting name pool within the .com / .net led to growing customer dissatisfaction as first choice names became impossible to find We knew that domain names had to evolve in order to serve their purpose of memorable online identities.

Enter Radix.

When the Internet Corporation of Assigned Names and Numbers (ICANN) opened the door to new top level domains other than the .com, .net, .org etc., we knew it was the perfect opportunity to solve a growing customer problem.

Equipped with powerful and meaningful new extensions such as .tech, .online, .store, .fun, .site, .press etc. we set out on a mission to eliminate the distinction between the real names and internet addresses of individuals and businesses. We started with an audacious goal of building a world where domain names are less like phone numbers which need to be written and stored and more like brand names which are easily remembered. And here we are, with more than 9 million domains already registered on our extensions, we are well on the path towards revolutionizing the internet. Brands like Mr. Beast ), Viacom ), Emirates ), Doordash ), CES ), Shakira ) and many more have already made the switch. Its only a matter of time before the rest of the world does it too. To sum it up, the internet history is being rewritten and Radix is at the core of it.

Quick Stats:

Founded: 2012

Strength: 80+ employees

HQ: Dubai, UAE

Profitable: Yes

Is Radix a Start-up?

Well, yes and no

No, in the truest definition of the term. Next year, Radix completes more than a decade in existence of which the last 9 years have been highly profitable. It's a fast growing, yet highly stable business generating significant cash flows.

Yes, in the cultural context. In terms of its energy, passion, innovative and entrepreneurial spirit, Radix feels like a start-up which is looking to take on the global powerhouses in the Internet Registry space.

CULTURE:

At Radix, we're not just colleagues; we're a family united by a shared passion for innovation, collaboration, and excellence. Here, every voice is heard, every idea is valued, and every individual is empowered to thrive. From our supportive leadership to our vibrant team dynamics, we foster an environment where creativity flourishes, challenges are embraced, and successes are celebrated together. With a commitment to diversity, inclusion, and continuous learning, we cultivate a culture that inspires growth, fosters personal development, and drives collective success.

Additional Information :

Now a great place to work certified organization, we understand that great work comes from great, and inclusive teams. At Radix, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Radicals and individuals.