Performance Marketer

22 hours ago

Siliguri, West Bengal, India Inspiria Knowledge Campus Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Key Responsibilities:

  1. Campaign Strategy and Planning:
  • Develop and implement comprehensive paid ad strategies aligned with organizational objectives
  • Identify target audiences and tailor campaigns to maximize reach and engagement
  1. Campaign Management:
  • Plan, execute and optimize paid campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others
  • Conduct A/B testing for ad creatives, copy, and landing pages to improve performance
  1. Budget Management:
  • Allocate and manage campaign budgets to ensure cost-effectiveness and maximum ROI
  • Monitor daily spend to ensure campaigns remain within budget while achieving desired outcomes
  1. Performance Analysis:
  • Track, measure, and report on campaign performance metrics, including CTR, CPC, CPA, and conversion rates
  • Use tools like Google Analytics, Facebook Ads Manager, and other platforms to analyse data and inform decision-making
  1. Creative Collaboration:
  • Work closely with content creators, designers and marketing teams to develop compelling ad creatives and copy
  • Provide guidance on visuals, messaging, and CTAs to enhance ad performance
  1. Keyword and Audience Research:
  • Conduct detailed keyword research for search campaigns and develop targeted audience segments for display and social campaigns
  • Stay updated on trends and audience behaviour to refine targeting strategies
  1. Trend Monitoring and Innovation:
  • Stay ahead of industry trends and platform updates to ensure campaigns utilize the latest features and techniques
  • Experiment with new ad formats, channels and tools to explore growth opportunities
  1. Lead Generation and Nurturing:
  • Optimize campaigns to drive qualified leads for admissions and enrolment
  • Collaborate with the admissions team to align campaign efforts with lead conversion goals
  1. Competitor Analysis:
  • Monitor competitor campaigns to identify opportunities and refine Inspira's ad strategies
  1. Compliance and Quality Assurance:
  • Ensure all campaigns comply with platform policies and maintain high standards of quality

Qualifications and Requirements:

  • Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Experience:
  • Minimum 3 years of hands-on experience managing paid campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
  • Experience in the education sector or managing campaigns for academic institutions is a plus.
  • Skills:
  • Strong understanding of PPC, display advertising, retargeting, and programmatic advertising.
  • Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, and similar platforms.
  • Excellent analytical skills to interpret data and optimize campaigns.
  • Creative thinking to develop engaging ad creatives and strategies.
  • Soft Skills:
  • Strong project management and organizational abilities.
  • Excellent communication and collaboration skills.
  • Other Attributes:
  • Results-oriented mindset with a focus on achieving measurable outcomes.
  • Up-to-date knowledge of ad platform policies and trends.

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