Marketing Manager

5 days ago


Siliguri, West Bengal, India Pave Infrastructure Full time ₹ 4,20,000 - ₹ 12,60,000 per year

Key responsibilities

· Strategy and planning: Develop and execute marketing plans and strategies to align with business goals, including creating advertising plans and estimating product demand.

· Market and data analysis: Conduct market research to identify opportunities, analyze campaign performance and ROI, and monitor industry trends.

· Campaign and content management: Oversee the creation and management of marketing campaigns across digital and traditional channels, and develop technical content such as brochures, whitepapers, and website copy.

· Cross-functional collaboration: Work closely with sales, product development, and engineering teams to ensure marketing efforts are aligned with product development and to generate leads.

· Budget and team management: Manage the marketing budget, allocate resources, and lead and mentor a marketing team.

· Technical and sales support: Provide technical information to the sales team and customers, and may involve creating technical presentations.

Key qualifications

· Education: A Bachelor's degree in Marketing, Business Administration, or a related engineering field like Civil Engineering.

· Experience: Proven experience in sales and marketing, ideally within the specific engineering sector of the company.

· Technical skills: A strong understanding of engineering principles and product applications is highly beneficial. Knowledge of digital marketing tools, data analysis, and marketing automation platforms is also required.

· Soft skills: Excellent communication, presentation, leadership, and interpersonal skills are crucial for collaborating with technical teams and stakeholders.

Job Type: Full-time

Pay: ₹11, ₹42,672.82 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person



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