Digital Marketing Specialist

2 days ago


Siliguri, West Bengal, India Summit Hotels & Resorts Full time ₹ 8,00,000 - ₹ 12,00,000 per year

We are seeking a local professional to join our Digital Marketing team, specializing in managing
Google Ads campaigns
. The ideal candidate should have hands-on experience in creating, monitoring, and optimizing ad campaigns to maximize ROI and support the growth of Summit Hotels & Resorts' online presence.

Key Responsibilities:

  • Plan, create, and manage Google Ads campaigns (Search, Display, Video, and Remarketing).
  • Monitor campaign performance, analyze data, and optimize for conversions and ROI.
  • Conduct keyword research and competitor analysis to identify growth opportunities.
  • Prepare and share regular performance reports with actionable insights.
  • Collaborate with the marketing team to align ad campaigns with brand objectives and promotional offers.
  • Manage budgets effectively and ensure cost efficiency in ad spends.
  • Stay updated with the latest trends, tools, and best practices in digital marketing.

Requirements:

  • Graduate in Marketing, Business, or related field.
  • Minimum 1–2 years of proven experience in managing Google Ads campaigns.
  • Certification in Google Ads (preferred).
  • Strong analytical skills with knowledge of Google Analytics and other reporting tools.
  • Good communication skills and attention to detail.
  • Local candidate preferred.


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