Digital Marketing Manager

Job Description: Digital Marketing & Field Marketing Head

Position Title: Digital Marketing & Field Marketing Head

Location: Inspiria Knowledge Campus, Siliguri

Type: Full-time, Leadership Role

Reports To: Managing Trustee

Role Overview

Inspiria Knowledge Campus is committed to bridging education with professional excellence. As the Digital Marketing & Field Marketing Head, you will lead strategic efforts to amplify our brand presence, enhance student enrollment, and create a strong connection between the campus and its audience—both online and offline. This role combines the analytical, innovative approach of digital marketing with the on-ground, interpersonal nature of field marketing to build a cohesive strategy that drives results.

The ideal candidate will bring expertise in creating integrated campaigns, leveraging data for decision-making, and mentoring teams to deliver outcomes aligned with the campus's mission of preparing students for industry readiness.

Key ResponsibilitiesDigital Marketing Strategy & Execution

• Develop, implement, and optimize digital marketing strategies to promote the courses, events, and unique offerings of Inspiria across platforms like social media, email, search engines, and paid advertising.
• Oversee SEO/SEM strategies to ensure Inspiria consistently ranks high on search engines, driving organic traffic and visibility.
• Design engaging, informative content, including blogs, videos, and campaigns, tailored to resonate with students, parents, and industry professionals.
• Track and analyze digital marketing metrics (e.g., lead generation, ROI, engagement rates) and continuously refine campaigns for better results.
• Stay updated with emerging trends in digital education marketing and implement innovative approaches to stay competitive.

Field Marketing Strategy & Execution

• Strategize and execute impactful field marketing initiatives such as career fairs, campus events, workshops, and outreach programs to connect with prospective students and stakeholders.
• Partner with schools, coaching centers, and community organizations to build awareness of Inspiria's courses and offerings.
• Drive on-ground campaigns, including live seminars, orientation sessions, and meet-and-greet opportunities for faculty and students.
• Coordinate with regional stakeholders to align field marketing efforts with Inspiria's broader goals and messaging.

Campaign Integration

• Create synergy between digital and field marketing strategies, ensuring consistent branding and messaging across all channels.
• Work closely with the admissions and academic teams to align marketing efforts with enrollment and outreach objectives.
• Develop cohesive marketing campaigns that connect with students at various touchpoints—from digital inquiries to on-ground events.

Budget Management

• Strategically allocate and manage the marketing budget across digital and field marketing efforts to ensure maximum ROI.
• Provide regular budget utilization reports and optimize resource allocation to prioritize high-impact campaigns.

Data Analysis and Reporting

• Monitor campaign performance across channels, interpret data trends, and provide actionable insights to the leadership team.
• Regularly present reports on lead generation, student acquisition, and engagement metrics, highlighting areas for improvement.

Team Leadership & Collaboration

• Lead and mentor the marketing team, ensuring alignment with Inspiria's vision and goals.
• Collaborate with faculty, industry partners, and alumni to build impactful campaigns and initiatives.
• Foster a results-driven culture while encouraging creativity and innovation within the team.

Brand Awareness & Community Engagement

• Amplify Inspiria's position as a leading knowledge campus by promoting thought leadership and industry readiness initiatives.
• Cultivate strong relationships with stakeholders, including students, parents, and industry professionals, through tailored engagement strategies.

Market Research & Competitor Analysis

• Conduct regular market research to identify student needs, industry trends, and competitor activities, using insights to refine Inspiria's marketing approach.
• Stay attuned to changes in the education sector, identifying opportunities to differentiate Inspiria's offerings.

Key Requirements

• Educational Background: Bachelor's degree in Marketing, Business, or related fields; Master's degree preferred.
• Experience: 10+ years in digital marketing, field marketing, or related roles, with at least 3-4 years in a leadership capacity. Experience in the education industry is a strong advantage.
• Technical Skills:
• Expertise in digital platforms and tools like Google Ads, Facebook Ads, CRM software, and analytics platforms.
• Knowledge of SEO/SEM, paid advertising, and digital content creation best practices.
• Proven ability to manage and execute on-ground marketing campaigns and events.
• Leadership Skills: Strong team management abilities, with experience in mentoring and building cohesive marketing teams.
• Analytical Ability: Comfort in working with data and generating actionable insights to optimize campaigns.
• Collaboration: Exceptional interpersonal skills, with the ability to work across departments and with external stakeholders.
• Creativity: A visionary mindset with the ability to implement fresh, innovative marketing strategies.

Why Join Inspiria Knowledge Campus?

• Be a part of an institution revolutionizing education with a focus on industry readiness.
• Lead innovative campaigns and initiatives that impact students' lives and careers.
• Work in a collaborative and dynamic environment that values creativity, leadership, and strategic vision.

We invite passionate marketing leaders who are eager to make a meaningful difference in the education sector to join us at Inspiria Knowledge Campus.