
Senior Marketing Manager
1 day ago
Are you ready to build one of India's most exciting affordable fashion retail brands from the ground up?
We're looking for a Senior Marketing Manager (Brand & Communications) to lead the full spectrum of marketing activities for A1 BAZAAR — a fast-growing value apparel supermarket chain redefining fashion retail for the Indian family.
About the Role:
You will be the brand custodian — shaping how
customers experience A1 BAZAAR across our stores, campaigns, and communities.
From developing brand strategy and creatives to driving digital, local, and in-store activations — you'll own the full marketing funnel.
Key Responsibilities:
Develop and execute 360° marketing plans (ATL, BTL, digital & retail).
Lead brand positioning, visual identity, and communication tone across all platforms.
Drive launch campaigns, festival promotions, influencer & media partnerships.
Collaborate with buying, VM, and operations teams for impactful in-store experiences.
Build and lead a lean, creative marketing team.
Manage budgets, measure performance, and continuously optimize ROI.
Who We're Looking For:
6–10 years of experience in retail / fashion / lifestyle marketing.
Strong creative instincts with hands-on campaign execution experience.
Excellent understanding of Tier 2 & Tier 3 market behavior.
Self-driven, detail-oriented, and passionate about building new-age value retail brands.
Location: Siliguri
Company: A1 BAZAAR
If you've ever wanted to be part of an exciting retail startup journey — this is it.
Come build the A1 BAZAAR brand with us.
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