Digital Marketing Manager

At Pixel Rivera, we're a dynamic startup revolutionizing digital marketing for Siliguri's vibrant ecosystem—think tea exporters, tourism hotspots, and local retailers unlocking 10x ROI through AI-powered strategies. As North Bengal's gateway to the Northeast, we're blending hyper-local insights with cutting-edge AI (like predictive analytics and personalized automation) to help SMEs thrive in a market where digital ad spend is surging 35% YoY through 2026. If you're a strategic thinker passionate about turning data into dollars, join us in building the future of marketing from the foothills of the Himalayas.

Job Summary

We're seeking a seasoned Digital Marketing Manager to be the strategic engine of our agency—overseeing end-to-end campaigns, driving client success, and leading a lean team of 4-6 specialists. In this pivotal role, you'll harness AI tools to deliver measurable results, from SEO optimizations to hyper-targeted social ads, while fostering innovation in a fast-paced, collaborative environment. This is your chance to shape our growth trajectory, scaling from 10 to 50 clients in Year 1, all while enjoying Siliguri's unbeatable work-life balance.

Key Responsibilities

• Campaign Strategy & Execution: Develop and implement comprehensive digital strategies tailored to client niches (e.g., tourism SEO for Darjeeling promotions or AI-personalized email for tea brands), ensuring alignment with 2026 trends like voice search and zero-party data.
• Performance Optimization: Monitor KPIs (e.g., CAC, ROAS, CLV) using tools like Google Analytics 4; conduct A/B testing and pivot campaigns in real-time for 20-30% uplift in engagement.
• Team Leadership: Mentor content creators, SEO analysts, and social specialists; delegate tasks via AI-orchestrated workflows (e.g., Zapier integrations) to boost team efficiency by 40%.
• Client Management: Serve as the primary point of contact for 5-10 retainer clients; deliver monthly ROI reports and upsell services like AI-driven predictive modeling.
• AI Integration: Champion tools like Grok 3 for trend forecasting and HubSpot AI for lead nurturing; experiment with emerging tech (e.g., generative AI for ad creatives) to maintain our edge over metro competitors.
• Market Intelligence: Stay ahead of local trends—analyze Siliguri's digital landscape via SEMrush and X insights; contribute to thought leadership through webinars on "AI Marketing for Northeast SMEs."
• Budget & Compliance: Manage ₹5-10 lakhs quarterly ad spends; ensure GDPR/CCPA compliance and ethical AI use in all campaigns.

Qualifications & Experience

• Education: Bachelor's in Marketing, Business, or related field; MBA or digital certifications (Google Analytics, Meta Blueprint) preferred.
• Experience: 3-5 years in a digital agency or in-house role, with proven success in multi-channel campaigns (SEO, PPC, social, email). Experience in Tier-2 markets like Siliguri or Northeast India is a plus.
• Technical Skills: Proficiency in Google Suite, HubSpot/CRM tools, and AI platforms (e.g., Jasper for content, Grok for strategy ideation). Comfortable with data viz tools like Tableau.
• Soft Skills: Strategic mindset with strong communication; ability to thrive in a startup—adaptable, results-oriented, and collaborative. Bengali/Assamese language skills for local client outreach advantageous.

Preferred Skills

• Hands-on with 2025 AI trends: Predictive analytics (e.g., via Python basics in Google Colab) and automation (e.g., no-code AI agents).
• Local network: Connections in Siliguri Chamber of Commerce or tourism boards.
• Creative edge: Portfolio showcasing 2x+ ROI campaigns for SMEs.

What We Offer

• Growth Opportunities: Equity options (up to 5%) for long-term impact; regular AI upskilling via Coursera/xAI resources.
• Perks: 25 days PTO, flexible hours, team outings to nearby Dooars, and a collaborative co-working setup with high-speed fiber.
• Culture: Flat hierarchy, innovation-first—your ideas drive our playbook.

Job Types: Full-time, Permanent

Pay: ₹20, ₹24,000.00 per month

Work Location: In person