ASO & SEO & GEO Growth Specialist

3 days ago

Hyderabad, Telangana, India ClientCurve Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Please Apply only if you qualify:

ASO & SEO & GEO Growth Specialist (Mobile + Web)

Department: Marketing

Reports To: Head of Growth / CMO

Pay: 4L - 8L/-

Location: Hyderabad/Bangalore/Hybrid/Onsite(Need to be ready for anything)

Role Objective:

To drive organic and paid user acquisition by optimising the app's presence across App Stores (ASO) and Search Engines (SEO) while managing performance marketing campaigns (Google Ads, Apple Search Ads, Meta Ads,) to achieve sustainable growth for the home-services app across 15–20 cities Mainly in US and Canada.

The role combines data-driven growth strategy, creative optimisation, and cross-channel integration to achieve one unified goal — Top 3 category ranking on App Stores and Play Store #1 search visibility for local service keywords.

Key Responsibilities

App Store Optimisation (ASO):

  • Conduct deep keyword research using MobileAction, AppTweak, , or ASO desk.
  • Optimise app titles, subtitles, descriptions, screenshots, and A/B test creatives.
  • Manage App Store metadata localisation for all active cities (English + regional languages).
  • Coordinate with product/design teams to align store listings with app updates and seasonality.
  • Track app visibility, conversion rate (CVR), and retention using Firebase, Play Console, and App Store Connect.

Search Engine Optimisation (SEO):

  • Conduct on-page, off-page, and technical SEO for the brand website and city-specific landing pages.
  • Perform keyword research focused on home services, local search, and intent-based queries.
  • Collaborate with content teams to create blog articles, service pages, and FAQs that convert.
  • Build backlink strategy via directories, partnerships, and local influencers.
  • Use tools like Ahrefs, SEMRush, Google Search Console, and Google Analytics 4.

Performance Marketing (Ads):

  • Manage Apple Search Ads, Google App Campaigns, Meta (Facebook/Instagram), and YouTube Discovery campaigns.
  • Optimise ad creatives and copy for better CTR and CPA.
  • Create and manage UACs (Universal App Campaigns) targeting top converting cities.
  • Collaborate with the ASO team to ensure ad-to-store consistency (keywords, visuals, tone).
  • Analyse ROI and user quality from paid vs organic sources.

Growth Strategy & Reporting:

  • Develop a cross-channel visibility plan (ASO + SEO + Ads).
  • Create weekly/monthly dashboards for installs, traffic, ranking, and retention.
  • Identify top-performing cities and reallocate ad budgets dynamically.
  • Propose growth experiments (store listing tests, keyword swaps, ad creative refreshes)

Ideal Candidate Profile

  • 3 + years in ASO / Mobile / SEO/
    Generative Engine Optimization
    Growth for consumer apps.
  • Proven success scaling an app to Top 10 in Store Category.
  • Strong command of SEO principles, keyword intent, and data analytics.
  • Familiar with App Store Connect, Google Play Console, Firebase, and MMPs like Adjust / AppsFlyer.
  • Creative-copy and UX eye for listing optimisation.
  • Comfort with performance-marketing metrics and cross-team collaboration.

Tools and skills required

  • Tools:

ChatGPT, Google's SGE, Perplexity, Gemini, Copilot
- Skills:

Understanding of how LLMs work, strong writing and editing skills, technical website knowledge, strategic thinking, and analytical skills

  • Senior SEO/AEO/GEO Specialist

    2 weeks ago

    Hyderabad, Telangana, India CH Healthtech Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    ROLE EXPECTATIONSWere seeking a hands-on Senior SEO / AEO / GEO Specialist with 69 years of proven experience in scaling global platforms from 1M+ to 50M+ in organic traffic. This is a high-impact, strategic execution role for someone who can plan and deliver advanced technical SEO initiatives, train and lead multiple junior teams, delegate effectively, and...

  • Head of Growth

    2 weeks ago

    Hyderabad, Telangana, India ClientCurve Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title:Head of Growth – Home Services App (US & Canada Markets)Department:Growth, Marketing & ExpansionReports To:CEO / Director Client ServiceLocation:Office HyderabadRole ObjectiveTo lead the growth and customer acquisition strategy for ClientCurve'sHome Services Appacross the Canadian &US markets, driving user acquisition, retention, and revenue...

  • Technical SEO Specialist

    7 days ago

    Hyderabad, Telangana, India DigitalOcean Full time ₹ 1,20,000 - ₹ 6,00,000 per year

    Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you'll find your place here....

  • SEO Analyst

    3 days ago

    Hyderabad, Telangana, India ScienceLogic Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Who we are...In a world of constant change, we're leading the charge towards truly autonomous enterprises. Our cutting-edge platform harnesses the power of automation and generative AI to revolutionize how businesses manage and optimize their IT operations.We're not just adapting to digital transformation—we're accelerating it. Our solutions bring business...

  • Digital Marketing Specialist

    5 days ago

    Hyderabad, Telangana, India BigClasses Full time ₹ 8,00,000 - ₹ 15,00,000 per year

    Job Description: Digital Marketing SpecialistLocation: HyderabadJob Type: Full-timeExperience Required: Minimum 5 yearsCTC: 4- 6LPA (Depends on Previous CTC)About the RoleWe are seeking an experienced Digital Marketing Specialist with a proven track record in SEO (Web & App), paid ads, and overall digital strategy. The ideal candidate will manage end-to-end...

  • Sr Backend Developer

    1 week ago

    Hyderabad, Telangana, India Jobee Fie Full time ₹ 10,00,000 - ₹ 15,00,000 per year

    DAZN Senior Backend Roles amp; Responsibilities This role will be based in our brand new Hyderabad office. Join us in India s beautiful City of Pearls and bring your ambition to life. Even better if you have: Good understanding of using container technologies like Docker for application packaging and running them on Cloud Good understanding in...

  • Director/Associate Director

    2 weeks ago

    Hyderabad, Telangana, India AMPS Full time ₹ 50,00,000 - ₹ 80,00,000 per year

    Company: AMPS - Advanced Medical Pricing SolutionsJob Title: Director/Associate Director - Data & Azure Cloud ArchitectureLocation:Hyderabad, IndiaIndustry:IT | US HealthcareAbout AMPS:AMPS is a leading US-based Healthcare Technology company focused on delivering innovative cost containment, payment integrity and pharmacy savings solutions.As part of our...

  • Cloud Architect

    4 days ago

    Hyderabad, Telangana, India AMPS Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Company: AMPS - Advanced Medical Pricing SolutionsJob Title: Cloud Architect - AzureLocation:Hyderabad, IndiaIndustry:IT | US HealthcareAbout AMPS:AMPS is a leading US-based Healthcare Technology company focused on delivering innovative cost containment, payment integrity and pharmacy savings solutions.As part of ourGlobal IT expansion,we are seeking a...

  • Salesforce Marketing Cloud Developer

    1 week ago

    Hyderabad, Telangana, India Cortex Consultants Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

    Salesforce Marketing Cloud DeveloperSkill: Salesforce Marketing Cloud Developer, Email Studio, AMP Scripting, SMS Studio, Exact TargetExp: yrsLocation: Hyderabad & PuneNotice: immediate or 30 days

  • SFMC Administrator_Varsha_3.5-7 Years

    1 week ago

    Hyderabad, Telangana, India Coders Brain Technology Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Dear Candidates, About(CodersBrain) Who we are Founded in 2015, Coders Brain promotes innovation in the IT sector through excellence and transparency. In the last 7 years, Coders Brain has grown into one of the world's leading consultancies, offering offshore development services all over the world (USA, UK, Australia, Europe, Canada, India, Singapore,...