Head of Growth

Job Title:
Head of Growth – Home Services App (US & Canada Markets)
Department:
Growth, Marketing & Expansion

Reports To:
CEO / Director Client Service

Location:
Office Hyderabad

Role Objective

To lead the growth and customer acquisition strategy for ClientCurve's
Home Services App
across the Canadian &
US markets
, driving user acquisition, retention, and revenue growth through a combination of
data-driven marketing, ASO/SEO optimization, performance campaigns, partnerships, and product-led growth
.

This leader will build and scale a
world-class cross-functional growth team
that integrates marketing, product, analytics, and revenue operations to achieve aggressive expansion goals.

Key Responsibilities Growth Strategy & Execution

• Develop and own the
  comprehensive growth roadmap
  for the app in North America — covering user acquisition, retention, activation, and monetization.
• Craft and execute
  multi-channel acquisition campaigns
  (Google UAC, Meta Ads, Apple Search Ads, programmatic, influencer collaborations).
• Leverage
  ASO (App Store Optimization)
  and
  SEO
  to dominate organic discovery in home service and local intent categories.
• Identify new user funnels and optimize CAC:LTV ratios by balancing organic and paid channels.
• Drive localization, pricing, and offer strategies tailored to US and Canadian audiences.

Product-Led & Data-Driven Growth

• Collaborate with Product and Engineering to implement
  in-app referral programs, push notifications, gamification
  , and retention workflows.
• Partner with Data Analytics to build a
  real-time Growth Dashboard
  (installs, MRR, churn, cohort analysis, CAC, LTV).
• Establish and continuously refine the
  North America go-to-market (GTM)
  plan using A/B testing, funnel analysis, and user segmentation.
• Leverage CRM automation tools (HubSpot, Braze, MoEngage) for lifecycle marketing.

Market Expansion & Partnerships

• Build
  regional partnerships
  with aggregators, real estate platforms, and local service providers to accelerate adoption.
• Lead
  affiliate and referral programs
  to create viral loops.
• Align with local marketing agencies in the US & Canada for PR, brand awareness, and localized campaign execution.
• Ensure brand positioning aligns with cultural, regulatory, and service nuances of each region.

Team Building & Leadership

• Recruit, coach, and scale a
  cross-functional growth organization
  , including:
• ASO/SEO Specialists
  – for app visibility and search dominance.
• Performance Marketing Managers
  – for paid campaigns and acquisition.
• Data Analysts
  – for measurement, attribution, and forecasting.
• Creative & Content Strategists
  – for copy, visuals, and storytelling.
• CRM/Lifecycle Managers
  – for retention and engagement.
• Foster a
  data-first, experiment-driven culture
  with weekly growth sprints and learning loops.

Ideal Candidate Profile

• 8–12 years of experience in
  growth, marketing, or digital strategy
  roles, ideally within
  on-demand, service, or marketplace apps
  .
• Proven success scaling apps in
  US and Canadian markets
  with data-backed performance outcomes.
• Expertise in
  ASO, SEO, performance marketing, and lifecycle CRM automation.
• Strong analytical background — ability to interpret data, drive insights, and pivot strategy quickly.
• Prior experience in leading and mentoring a global, cross-functional growth team.
• Entrepreneurial mindset with deep understanding of both
  customer psychology and growth metrics.

Leadership Impact

• Build a
  North America growth powerhouse
  — a self-sufficient team that combines marketing, analytics, and creativity.
• Position the
  ClientCurve Home Services App
  among the
  Top 3 in Home Utility/Services category
  in both the
  US and Canada
  within 12 months.
• Create a
  repeatable, data-backed playbook
  for expansion into new international markets.