Senior Sales Manager

2 days ago


Kolkata, West Bengal, India CAPE ELECTRIC PVT LIMITED Full time ₹ 15,00,000 - ₹ 25,00,000 per year

The Senior Sales Manager will be responsible for driving sales growth, developing new markets, managing key client relationships, and leading the sales team. The role requires a strong understanding of electrical protection products, industrial solutions, and project sales in commercial, industrial, and infrastructure sectors.

Key Responsibilities

  • Sales & Business Development
  • Develop and execute strategic sales plans to achieve company revenue and growth targets.
  • Identify and explore new business opportunities in electrical protection and industrial solutions sector.
  • Drive sales of Lightning Protection, SPD, and Industrial Plug & Socket products through direct sales, channel partners, distributors, and project contractors.
  • Client & Market Engagement
  • Build and maintain strong relationships with consultants, EPC contractors, OEMs, industrial clients, and government bodies.
  • Negotiate and close large-scale sales contracts and turnkey installation projects.
  • Conduct product presentations, seminars, and technical discussions with stakeholders.
  • Team Leadership
  • Lead, mentor, and motivate the sales team to achieve targets.
  • Monitor performance metrics, provide coaching, and ensure alignment with company goals.
  • Collaborate with marketing and technical teams to support business growth.
  • Market Intelligence & Strategy
  • Track industry trends, competitor activities, and customer needs.
  • Provide feedback to product development and management teams to enhance offerings.
  • Represent the company in trade shows, exhibitions, and networking events.
  • Operational Responsibilities
  • Ensure timely collection of payments and maintain customer credit discipline.
  • Prepare accurate sales forecasts, reports, and MIS for management review.
  • Support ISO, compliance, and safety standards in sales and service operations.

Key Skills & Competencies

  • Strong technical knowledge of electrical protection systems (Lightning Arresters, SPD, Earthing Systems, Industrial Plugs & Sockets).
  • Proven track record of B2B sales, project sales, and channel management in electrical/electronic industry.
  • Excellent communication, negotiation, and presentation skills.
  • Leadership ability to drive a team and achieve stretch targets.
  • Strategic thinker with strong customer orientation and problem-solving skills.

Qualifications & Experience

  • Bachelor's Degree in Electrical / Electronics Engineering (preferred) or equivalent.
  • MBA/PGDM in Sales & Marketing (added advantage).
  • Minimum
    10–15 years of sales experience
    in electrical equipment manufacturing, power systems, or industrial solutions.
  • Strong network with consultants, EPCs, contractors, and industrial buyers.


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