Senior Digital Marketing Specialist

1 week ago


IndiraNagar, Karnataka, India 29AACCA3750A1Z5 Full time ₹ 3,60,000 - ₹ 7,20,000 per year

Key Responsibilities

Strategy & Planning

● Design and implement integrated digital marketing strategies aligned with business goals.

● Plan monthly, quarterly, and campaign-specific goals for lead generation and brand growth.

● Develop target audience personas for different therapies and seasonal campaigns.

Performance Marketing

● Manage and optimise paid campaigns on Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant platforms.

● Set up lead generation ads, retargeting, and remarketing campaigns.

● Track ad performance via Google Analytics, Meta Business Suite, etc., and prepare reports.

SEO & Website Management

● Manage SEO-optimised website content.

● Improve organic rankings for targeted services.

● Regularly audit and update metadata, on-page elements, and technical SEO issues.

Social Media Management

● Plan monthly social media calendars.

● Supervise creatives and content to ensure alignment with brand tone.

● Boost engagement through stories, reels, patient testimonials, treatment videos, etc.

Content Marketing

● Collaborate with content writers for blogs, case studies, FAQs, newsletters, and email campaigns.

● Ensure brand-appropriate tone and keyword usage across all digital content.

Email, WhatsApp, & CRM Marketing

● Run segmented WhatsApp and Email drip campaigns for follow-ups, offers, and health tips.

● Coordinate with the telecalling team to optimise CRM integration and lead nurturing.

Analytics, Reports & Optimisation

● Prepare weekly and monthly performance dashboards.

● Recommend improvements for underperforming campaigns and reinforce successful ones.

● Keep up with industry trends, tools, and algorithm updates.

Key Skills Required

● Expertise in Google Ads, Facebook Ads Manager, and Meta Business Suite

● Strong SEO knowledge (on-page, off-page, local SEO)

● Hands-on experience in tools like Google Analytics, Search Console, SEMrush/Ahrefs

● Excellent command of social media strategy and content coordination

● Strong analytical and problem-solving mindset

● Basic knowledge of Canva, CorelDRAW, or Adobe tools is a plus

● Familiarity with the healthcare/ayurveda/wellness industry is an added advantage

● Good communication, leadership, and time management skills

Job Type: Full-time

Pay: ₹30, ₹50,000.00 per month

Work Location: In person



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