
Senior Digital Marketing Specialist
1 week ago
Key Responsibilities
Strategy & Planning
● Design and implement integrated digital marketing strategies aligned with business goals.
● Plan monthly, quarterly, and campaign-specific goals for lead generation and brand growth.
● Develop target audience personas for different therapies and seasonal campaigns.
Performance Marketing
● Manage and optimise paid campaigns on Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant platforms.
● Set up lead generation ads, retargeting, and remarketing campaigns.
● Track ad performance via Google Analytics, Meta Business Suite, etc., and prepare reports.
SEO & Website Management
● Manage SEO-optimised website content.
● Improve organic rankings for targeted services.
● Regularly audit and update metadata, on-page elements, and technical SEO issues.
Social Media Management
● Plan monthly social media calendars.
● Supervise creatives and content to ensure alignment with brand tone.
● Boost engagement through stories, reels, patient testimonials, treatment videos, etc.
Content Marketing
● Collaborate with content writers for blogs, case studies, FAQs, newsletters, and email campaigns.
● Ensure brand-appropriate tone and keyword usage across all digital content.
Email, WhatsApp, & CRM Marketing
● Run segmented WhatsApp and Email drip campaigns for follow-ups, offers, and health tips.
● Coordinate with the telecalling team to optimise CRM integration and lead nurturing.
Analytics, Reports & Optimisation
● Prepare weekly and monthly performance dashboards.
● Recommend improvements for underperforming campaigns and reinforce successful ones.
● Keep up with industry trends, tools, and algorithm updates.
Key Skills Required
● Expertise in Google Ads, Facebook Ads Manager, and Meta Business Suite
● Strong SEO knowledge (on-page, off-page, local SEO)
● Hands-on experience in tools like Google Analytics, Search Console, SEMrush/Ahrefs
● Excellent command of social media strategy and content coordination
● Strong analytical and problem-solving mindset
● Basic knowledge of Canva, CorelDRAW, or Adobe tools is a plus
● Familiarity with the healthcare/ayurveda/wellness industry is an added advantage
● Good communication, leadership, and time management skills
Job Type: Full-time
Pay: ₹30, ₹50,000.00 per month
Work Location: In person
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