Senior Marketing Manager

2 weeks ago

IndiraNagar, Karnataka, India 29AACCA3750A1Z5 Full time ₹ 6,00,270 - ₹ 12,00,000 per year

Role Overview

As a Senior Marketing Manager, you will lead and oversee all marketing and business development initiatives across Arth Ayurveda World and Atreya Ayurvedic Medical College Hospital and Research Centre. This role demands a dynamic professional capable of driving growth through digital, offline, and strategic partnerships, while managing a talented 5-member team. You will be responsible for shaping brand perception, increasing patient and student footfalls, and positioning the institutions as leaders in Ayurveda, healthcare, and education.

Key ResponsibilitiesMarketing Strategy & Planning

  • Develop and execute integrated marketing strategies to enhance brand visibility, increase patient consultations, and boost student admissions.
  • Prepare and monitor annual and monthly marketing budgets with performance-based goals.
  • Plan and manage multi-channel marketing campaigns, digital, print, outdoor, and PR, ensuring consistency in messaging and design.
  • Identify growth opportunities through strategic partnerships, targeted outreach programs, and the launch of new services.

Digital Marketing & Online Growth

  • Oversee all digital marketing activities, including social media, Google Ads, SEO, website content, and analytics.
  • Plan data-driven online campaigns to improve conversions and optimise ad performance.
  • Coordinate with the content, design, and telecalling teams for timely and creative digital output.
  • Review campaign insights weekly and present performance reports to management.

Offline Marketing & Brand Development

  • Plan local and regional marketing initiatives, health camps, awareness sessions, college events, and community engagements.
  • Coordinate with vendors for print ads, hoardings, banners, and promotional materials.
  • Maintain brand consistency across the hospital, college, and outreach communication.
  • Drive festival, cultural, and academic event promotions to strengthen community connection.

Business Development

  • Identify and develop new business opportunities through corporate wellness programs, institutional tie-ups, and referral networks.
  • Build and nurture relationships with educational institutions, organisations, and wellness partners.
  • Create and monitor strategies for patient referral, loyalty, and retention programs.
  • Track and analyse leads, conversions, and business impact through CRM tools.

Team Leadership & Coordination

  • Lead a team (Digital Marketer, Graphic Designer, Content Writer, Telecaller, etc).
  • Assign goals, review weekly progress, and ensure timely completion of tasks.
  • Collaborate closely with Doctors, Faculty, and Management for seamless campaign execution.
  • Foster a results-oriented culture with accountability, innovation, and collaboration.

Key Skills & Tools

  • Proven expertise in digital marketing, brand management, and business development.
  • Strong understanding of social media marketing, Google Ads, SEO, and analytics tools.
  • Excellent leadership, communication, and team management skills.
  • Strong decision-making and analytical abilities with a focus on measurable outcomes.
  • Ability to work cross-functionally and manage multiple projects under tight timelines.
  • Experience in healthcare, education, or wellness industry preferred.

Job Types: Full-time, Permanent

Pay: ₹35, ₹50,022.33 per month

Education:

  • Master's (Required)

Experience:

  • Marketing: 6 years (Required)

Language:

  • Kannada (Preferred)

Work Location: In person

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