Graphic Designer

6 days ago

IndiraNagar, Karnataka, India DETALE DESIGN SOLUTIONS OPC PRIVATE LIMITED Full time

The Senior Designer for Graphic & Visual Merchandising plays a critical role in developing visually compelling concepts that elevate brand presence across multiple platforms. This position is responsible for creating high-impact graphic designs, developing visual merchandising strategies, and ensuring brand consistency across all creative materials and retail spaces. The ideal candidate will have a strong aesthetic sense, a deep understanding of design principles, and the ability to collaborate effectively with cross-functional teams to drive both in-store and digital brand experiences.

Graphic Design Responsibilities:

  • Creative Design Conceptualization:
  • Lead the design of graphics for various brand collateral, including but not limited to print, digital media, social media, advertisements, packaging, and promotional materials.
  • Conceptualize and execute creative solutions that align with the brand identity and engage target audiences.
  • Brand Consistency:
  • Ensure brand guidelines are consistently applied across all designs and marketing materials.
  • Maintain a strong visual identity in all outputs to ensure alignment with the company's vision, mission, and goals.
  • Collaborative Design:
  • Work closely with marketing, product, and merchandising teams to develop integrated design concepts for campaigns, events, and product launches.
  • Provide design expertise for photo shoots, product packaging, and any other visual marketing assets.
  • Digital and Print Design:
  • Create compelling web graphics, email templates, banners, and social media visuals.
  • Design and produce print collateral such as brochures, flyers, posters, and catalogs, ensuring the highest quality for production.
  • Presentation Design:
  • Design pitch decks and presentations for internal and external stakeholders with a clear, visually appealing format.

Visual Merchandising Responsibilities:

  • Store Layout and Displays:
  • Develop visually appealing and impactful in-store displays and layouts that highlight products and align with the brand's aesthetic.
  • Ensure the efficient use of space and product positioning to increase customer engagement and drive sales.
  • Seasonal and Promotional Visual Concepts:
  • Lead the creation of seasonal and promotional window displays, in-store signage, and other visual merchandising elements that drive traffic and sales.
  • Collaborate with marketing teams to design campaign-specific visuals and ensure consistency with overall marketing strategies.
  • Visual Standards and Guidelines:
  • Create visual merchandising guidelines for stores and oversee their implementation to ensure consistency across locations.
  • Regularly assess and update the look and feel of retail displays to keep them fresh, engaging, and aligned with brand strategies.
  • Vendor Management:
  • Source, liaise, and manage relationships with external vendors for display materials and in-store installations.
  • Work with fabrication and production teams to ensure displays are executed efficiently and to the highest standard.
  • Analysis and Optimization:
  • Monitor the effectiveness of visual merchandising strategies and make adjustments based on feedback and sales performance.
  • Work with store teams to ensure that visual elements are implemented effectively and in a timely manner.

Additional Responsibilities:

  • Collaborate with senior leadership and other departments to align graphic design and visual merchandising strategies with business goals.
  • Manage multiple projects and deadlines while maintaining high creative standards.

Job Type: Full-time

Pay: ₹35, ₹100,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • Graphic Design: 1 year (Preferred)

Work Location: In person

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