Senior Content Writer
3 days ago
Writing & Editing Skills
- Exceptional written communication skills with the ability to switch between B2B, training, and storytelling tones.
- Strong command of grammar, syntax, and clarity.
- Ability to break down complex technical content into accessible language.
- Ability to craft narratives around career growth, placement success, and company culture.
Marketing & Brand Skills
- Understanding of B2B marketing principles and lead generation copywriting.
- Experience in writing for social media platforms, especially LinkedIn.
- Knowledge of press release structure and PR best practices.
Technical & Tool Skills
- Basic SEO knowledge for content optimization.
- Experience with CMS (WordPress or similar).
- Familiarity with AI-assisted writing tools (e.g., ChatGPT, Jasper) for efficiency.
- Comfort with collaboration tools (Zoho Writer, Google Docs, Trello/Zoho Projects).
Soft Skills
- Strategic thinker with an understanding of audience segmentation.
- Collaborative mindset—works well with design, sales, digital, and operations teams.
- Self-driven, able to manage multiple content streams simultaneously.
- Strong research ability to adapt to various industries and topics.
Qualifications
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or related field.
- 2–4 years of professional content writing experience, preferably in B2B, training, or recruitment sectors.
- Portfolio showcasing diverse content types across campaigns, training, and corporate communication.
KPIs for Success
- Content engagement metrics (views, shares, CTR).
- Lead conversion rates from campaign content.
- On-time delivery of content assets.
- Quality and clarity feedback from internal stakeholders.
- Consistency of brand voice across all content streams.
Job Type: Full-time
Pay: ₹30, ₹40,000.00 per month
Work Location: In person
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