Content Strategist

Type:
Full-Time (Preferably In-Office)

Location:
Rajendra Place, New Delhi

Relevant Work Experience
: 2+ Years

Start Date:
Immediate

Role Overview:

At KraftedX,
Content Strategists
are the
single-point creative owners
for the channels and clients they handle. You'll shape what gets made, how it's made, and how it performs. Your job is to turn strategy into stories, ideas into content, and content into consistent channel growth.

This role sits at the intersection of
strategy + writing + production + leadership
.

This role combines:

• Day-to-day strategy
• End-to-end content authorship (from idea to publish-ready)
• Content production direction
• Client communication and approvals
• Performance insight and channel growth alignment

Core Responsibilities:

1. Content Strategy & Channel Ownership

• Translate brand and business strategy into clear creative plans for your assigned channels.
• Build ideas, hooks, formats, and themes that are aligned with audience needs and performance goals.
• Maintain voice, tone, and narrative consistency across all content.
• Partner with the Lead CD on directional decisions and long-term creative vision.

2. Ideation, Writing & Content Development

• Lead concept development and produce high-quality scripts, hooks, captions, and campaign copy.
• Ensure all writing is structured, platform-ready, and optimized for production.
• Maintain creative documentation and voice guidelines.
• Support junior members while retaining ownership of final output.

3. Production Direction

• Create clear briefs for design, edit, and production teams.
• Provide structured feedback on drafts and ensure alignment with the core content idea.
• Oversee shoots and editing workflows when needed.
• Approve final edits, thumbnails, and packaged content.

4. Client & Stakeholder Management

• Act as the day-to-day content POC for the client.
• Run review calls and communicate creative decisions with clarity and confidence.
• Convert client feedback into actionable direction without compromising creative intent.
• Collaborate closely with Success Managers, designers, and ACDs to ensure smooth delivery.

5. Content Performance & Insights

• Review content performance and identify key learnings.
• Recommend creative pivots based on insights, platform trends, and past results.
• Produce monthly learning notes and integrate them into future planning.
• Stay updated on emerging formats and platform changes.

You'd fit in perfectly if:

• You've worked with brands or creators before
  and understand how creative decisions connect back to strategy, positioning, and audience needs.
• You're confident owning the full creative process,
  from shaping ideas and writing scripts to guiding production and signing off the final output.
• You have strong writing and storytelling fundamentals
  , and you know how to translate insights into clear, platform-ready creative.
• You're comfortable working directly with clients,
  presenting your thinking, taking feedback constructively, and bringing clarity to the direction.
• You've led or collaborated with creative teams
  like designers, editors, and junior writers, and you know how to give structured, actionable feedback.
• You understand performance,
  not in a purely analytical sense, but in knowing how content behaves on platforms and how to adapt based on results.
• You work well within systems and processes
  , keeping your work organised, documented, and aligned with timelines.
• You're someone who values clarity, quality, and consistency
  , and you're intentional about how the brand's voice and narrative show up across content.
• You stay curious about the industry
  , keeping up with formats, trends, and audience behaviour so your content stays relevant and effective.

Why Join Us

• You'll get real ownership early:
  Full channels, narratives, and decisions. You'll actually lead, not assist.
• You'll grow your career faster than in traditional agency structures.:
  You'll work across strategy, writing, production, and client leadership
• You'll work with fast-growing brands and creators:
  Your work will reach large audiences, influence real outcomes, and have visible impact.
• You'll get clarity, structure, and clean workflows:
  No chaos, no 20-layer approvals, no vague instructions.
• You'll be part of a small, high-calibre team:
  You'll learn from people who care about craft, systems, and quality and you'll contribute at the same level.
• You'll shape how the company grows:
  Your thinking, your decisions, and your way of working will influence the creative standards of more channels and brands over time.

We'll get back to the shortlisted candidates and let you know the next steps.

We'll have 4 Rounds:

• Vibe Check
• Practical Task
• 2 Rounds of Interviews

The Hiring process will take about 3-4 weeks.

If you're looking for a role that's equal parts challenge and opportunity, where your work will truly move the needle from day one, we'd love to meet you