Marketing Programs Manager, Field Events

Job Description: Marketing Programs Manager, Field Events

Location: India / Remote

Company: KKBC

The Opportunity

KKBC is looking for a Marketing Programs Manager, Field Events to architect our global strategy for engaging key prospects and clients at their most important industry events. This is a high-impact role for a strategic thinker who can turn a crowded trade show floor into a predictable source of revenue. You will be responsible for identifying which events to attend, creating detailed engagement plans for our sales team, and ensuring that every event attendance delivers a measurable return on investment. You will build the playbook that powers our event-based prospecting and directly shapes our go-to-market strategy in new territories.

What Success Looks Like: Your First 30 Days

We believe in empowering our team to make an impact quickly. Within your first month, you will have:

• Met with key sales and marketing leaders across our core regions to understand our goals and past event attendance efforts.
• Completed an initial audit of our historical approach and presented a strategic analysis of the top 3-5 upcoming events where our target clients are exhibiting.
• Gained leadership buy-in and selected the first major event for the team to attend.
• Developed the first version of your pre-event engagement playbook, including a prioritized list of target companies and initial strategies for our sales team.

Long-Term Impact: What You'll Achieve

• Build a Scalable Prospecting Channel: Design and execute a global strategy that turns industry trade shows into a predictable source of high-quality leads, supporting our growth in key markets like Singapore, Japan, Hong Kong, South Korea, Australia, New Zealand, China, and the United Kingdom.
• Become a Trusted Market Expert: Be the go-to authority within KKBC on the B2B event landscape, providing critical intelligence on which companies are exhibiting where, and what it signals about their strategic direction.
• Empower a High-Performing Sales Team: Transform our sales representatives into elite event networkers, arming them with the research, talking points, and real-time support needed to engage any target with confidence.
• Drive and Demonstrate Measurable ROI: Move beyond simple contact gathering to track, analyze, and report on the metrics that matter: lead conversion, pipeline influence, and revenue generated from your event attendance programs.

What You'll Bring to the Team

Core Experience & Skills:

• Demonstrated success in a B2B marketing, field marketing, sales enablement, or strategic prospecting role.
• Experience where you played a key part in planning and executing strategic attendance at industry events is highly desirable.
• A strong foundational knowledge of the technology industry. You can speak credibly about the IT landscape (SaaS, IaaS, PaaS, etc.) and are genuinely curious to learn more.
• Proven ability to think strategically and analytically, turning market research and data into actionable engagement plans.
• Exceptional project management skills; you are highly organized and have experience managing multiple complex projects across different time zones.

Who You Are:

• A Natural Communicator & Enabler: You excel at training others and can distill complex information into clear, actionable guidance for a sales team.
• A Proactive Owner: You have a "roll-up-your-sleeves" attitude and take full ownership of your projects from intelligence gathering to post-event analysis.
• A Resourceful Problem-Solver: You are adaptable and can think on your feet, especially when providing live, remote support to a salesperson on a noisy event floor.
• A Collaborative Partner: You understand that your success is tied to the sales team's success and you thrive on building those strong partnerships.

Why You'll Love Working at KKBC

This role reports to the Head of Marketing Operations, Revops.

• True Ownership & Impact: As a lean and agile company, you will own this function. Your strategies will be implemented quickly, and your successes will be highly visible and celebrated.
• Build from a Strong Foundation: We know this approach works. Your role is to take our initial successes, systematize them, and scale them globally. You are a builder who gets to create the blueprint.
• Direct Partnership with Leadership: You will work directly with sales and marketing leaders to shape the go-to-market strategy for new regions. Your insights will directly influence key business decisions.
• Global Scope: This is a truly global role where you will interact with diverse teams and markets, offering a unique opportunity to broaden your international business acumen.

We are excited to see your an application and learn what you can bring to the KKBC team.

Job Type: Part-time

Expected hours: 20 – 25 per week

Benefits:

• Work from home

Application Question(s):

• How many years of experience do you have working with a digital marketing agency?
• Do you have experience coordinating International events

Work Location: Remote