Sales and Marketing Specialist
7 days ago
Key Responsibilities
- Identify and generate new business opportunities in the US and Europe exhibition markets.
- Develop and manage a pipeline of qualified leads through networking, cold calling, email campaigns, and trade show participation.
- Understand client requirements and communicate them effectively to the design and production teams.
- Prepare and deliver compelling presentations and proposals to prospective clients.
- Negotiate contracts and close deals while ensuring profitability.
- Maintain long-term client relationships and foster repeat business.
- Assist in developing and executing digital marketing strategies to increase brand visibility and lead generation.
- Collaborate with content and design teams to produce region-specific marketing materials (case studies, emailers, social media content, etc.).
- Conduct market research and competitor analysis to identify trends and new opportunities.
- Manage CRM tools and marketing automation platforms for lead nurturing and reporting.
- Monitor and report on campaign performance and ROI using analytics tools.
Key Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in sales or marketing, preferably in the exhibition, trade show, or event industry.
- Strong understanding of B2B sales cycles and international client management.
- Excellent communication, negotiation, and presentation skills.
- Proficient in tools like CRM (e.g., HubSpot, Salesforce), MS Office, and digital marketing platforms.
- Knowledge of international trade show calendars and regional industry events is a plus.
- Willingness to work flexible hours to coordinate across different time zones.
- Self-driven, target-oriented, and comfortable working remotely or independently.
- Previous experience working with clients in industries such as tech, healthcare, automotive, or consumer goods exhibiting at major US and European trade shows (e.g., CES, Hannover Messe, IFA, etc.).
- Familiarity with design/build processes of exhibition booths.
Ability to travel occasionally to attend exhibitions and meet clients.
Job Type: Full-time
Pay: ₹30, ₹45,000.00 per month
Experience:
- Exhibition Industry: 2 years (Required)
- International Sales: 1 year (Required)
- Cold calling: 1 year (Preferred)
- End to end sales: 2 years (Preferred)
- B2B sales: 1 year (Preferred)
- Understanding of Technical drawing: 1 year (Preferred)
Language:
- English (Required)
Work Location: Remote
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