Sales Training Lead

About the Company

CUMI was founded in 1954 as a tripartite collaboration between the Murugappa Group, The Carborundum Co, USA and the Universal Grinding Wheel Co. Ltd., U.K. The company pioneered the manufacture of Coated and Bonded Abrasive in India in addition to the manufacture of Super Refractories, Electro Minerals, Industrial Ceramics and Ceramic Fibres. Today the company's range of over 20,000 different varieties of abrasives, refractory products and electro-minerals are manufactured in ten locations across various parts of the country. With state-of- the art facilities and strategic alliances with global partners, CUMI has achieved a reputation for quality and innovation. CUMI is one of the five manufacturers in the world with fully integrated operations that include mining, fusioning, wind and hydro power stations, manufacturing, marketing and distribution. Almost all of CUMI's ten manufacturing facilities have received the ISO 9001:2000 accreditation for quality standards. A well-connected marketing and distribution network of offices and warehouses in India and abroad, ensure that service to customers is given prime importance. CUMI's constant innovation and product up gradation, through in-house R&D and strategic alliances with global leaders in grinding technology, have not only ensured it market leadership in India and abroad, but also international recognition as a manufacturer of quality abrasives and a provider of total grinding solutions. CUMI's products are being exported to 43 countries spread across North America, Europe, Australia, South Africa and Asia.

Develop and deliver well-structured and comprehensive sales training programs for the sales team – solution selling skills, sales team management, dealer management, key account management, etc., through the professional life cycle of a sales employee.

Responsibilities

• Collaborate with Product Management, Marketing, and Sales to understand new product features, benefits, and key differentiators.
• Create engaging training materials, manuals, videos, and e-learning modules.
• Organize and lead training sessions on products, industry trends, and competitive landscape.
• Assess training needs through surveys, interviews, and performance data analysis.
• Continuously evaluate training effectiveness and update content as needed to ensure relevance and impact.
• Create learning goals and drive the post learning projects/assignments along with the functional leaders.
• Support and facilitate the competency assessment and create customized programs for bridging the competency gaps.
• Drive the career development programs for the sales team.
• Coach and mentor new sales staff through robust Sales Induction program on the product, market, sales processes, Sales automation, promotional schemes and sales reporting.
• Provide customized performance enhancement coaching for team members with performance challenges.
• Partner with retail partners to align sales messaging and ensure consistent customer experiences across channels.
• Stay up to date on industry trends, competitor products, and best practices in sales training and adult learning.
• Design and maintain a structured MIS on sales training and its efficacy and share periodic report with all the Stakeholders.
• Strong understanding of B2C and B2B sales process.

Qualifications

Engineering degree/ Post Graduation degree.

Required Skills

• Content design and development.
• Excellent presentation, facilitation, and interpersonal skills.
• Ability to simplify complex technical concepts for diverse audiences.
• Proficiency with training tools and platforms (e.g., LMS, video tools, virtual meeting software).
• Willingness to travel to retail locations and distribution partners as needed.
• Proficiency in English, Tamil and Hindi.