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Marketing Head

2 weeks ago

Pune, Maharashtra, India Unique Associates Full time US$ 1,50,000 - US$ 2,00,000 per year

Job Title: Head of Marketing Real Estate

Department: Marketing

Location: Pune

Reports to: Chief Executive Officer (CEO) / Managing Director

Job Type: Full-Time

Experience Level: 10+ years in marketing with a minimum of 5 years in real estate or related industry

Position Summary:

We are seeking a dynamic and strategic Head of Marketing to lead the overall marketing efforts for our real estate company. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and sales across residential and commercial projects. You will lead a team of marketers and collaborate with cross-functional departments to achieve the company's growth objectives.

Key Responsibilities:

Strategic Planning & Leadership

  • Develop and implement marketing strategies aligned with business goals and target market segments.
  • Lead brand positioning, go-to-market strategies, and project-specific marketing campaigns.
  • Oversee digital, offline, and event marketing efforts to maximize visibility and lead acquisition.
  • Monitor market trends, competitor activities, and consumer behavior to refine strategies.

Team Management

  • Build, lead, and mentor a high-performing marketing team.
  • Set KPIs, monitor performance, and foster a results-oriented culture within the team.

Digital & Performance Marketing

  • Manage SEO/SEM, PPC, social media marketing, content marketing, and email campaigns.
  • Analyze and optimize marketing ROI using tools like Google Analytics, CRM dashboards, and marketing automation platforms.

Branding & Communication

  • Oversee the development of all marketing collaterals, brand materials, project brochures, and advertising campaigns.
  • Coordinate with creative agencies, media houses, PR partners, and digital vendors.

Sales Enablement

  • Work closely with the sales team to align marketing initiatives with sales targets.
  • Generate high-quality leads and nurture them through the buyer journey.

Budgeting & Reporting

  • Plan and manage the marketing budget effectively.
  • Track campaign performance, prepare monthly/quarterly reports, and present insights to senior leadership.

Key Requirements:

Education:

  • Bachelors degree in Marketing, Business Administration, or related field (MBA preferred)

Experience:

  • Minimum 10 years of marketing experience with at least 5 years in a leadership role

Skills:

  • Proven ability to drive brand growth and lead generation
  • In-depth knowledge of digital marketing, performance analytics, and CRM platforms
  • Exceptional leadership, communication, and stakeholder management skills
  • Strong analytical mindset and decision-making abilities
  • Ability to thrive in a fast-paced, target-driven environment

Preferred Qualifications:

  • Exposure to large-scale real estate launches or township marketing
  • Familiarity with tools like Salesforce, HubSpot, Google Ads, Meta Ads, and real estate CRM systems
  • Knowledge of local regulatory norms related to property marketing (RERA etc.)

Why Join Us:

  • Work with a fast-growing and innovative real estate brand
  • Be at the forefront of high-impact projects and developments
  • Competitive salary, performance incentives, and career growth opportunities

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