Head of Marketing

About SingX

SingX is an established Payment Services company, headquartered in Singapore. Founded by a group of ex-bankers, SingX is changing the way cross border payments are made. We began operations 8 years ago. SingX has been the recipient of multiple industry awards, including the MAS (Monetary Authority of Singapore) Fintech award in 2017 and is ranked amongst the top 5 cross border payment providers in Singapore.

We have live operations in 3 major financial centres (Singapore, Hong Kong and Australia) and provide Multi Currency Accounts which can be used to "collect, hold, convert and pay" efficiently. "Collect" or receive money from buyers. "Hold" funds. "Convert" from one currency to another. "Pay" suppliers or employees. We specialize in making cross-border payments and make payments to over 180 countries.

 Our Core Value Proposition is Cheaper, Faster, More Convenient payments. We offer 100% Digital Solutions delivered off a world class technology platform. Our service offering includes:

1.Consumer Solutions

2.Business Solutions

3.Solutions for banks and payment intermediaries

4.Trade and Supply Chain solutions

The Senior Management team has rich experience with International Banks and has deep expertise in governance, banking, and payments. We operate to the principles of Trust and Integrity. We take our governance and compliance obligations seriously. The only business that we take on, is business which we understand.

 We "create" customers by offering them guaranteed savings and "keep" customers by offering them an unparalleled experience. We have a loyal employee base with very little or no attrition.

About the Role

As Head of Marketing you will be responsible for driving customer acquisition and engagement strategies for both our C2C (Consumer to Consumer) and B2B (Business to Business) segments. You will play a crucial role in expanding our customer base, improving customer engagement, and ultimately driving sustainable growth for the company. This role requires a strategic thinker with a strong analytical background and hands-on experience in digital marketing.

Key Responsibilities:

• Plan, execute and optimize marketing campaigns and initiatives to acquire Individuals and businesses in multiple geographies with the ability to ramp up volumes at a low cost per acquisition.
• Lead digital marketing campaigns, including SEM, SEO, social media, email marketing, referral programs and content marketing to attract and retain customers.
• Utilize data-driven approaches to analyse market trends, customer behaviours, and campaign performance to optimize marketing efforts.
• Increase organic acquisitions through a focused SEO strategy, maximizing keyword research, on-page, off-page optimization, and lower bounce rates.
• Drive efficiency on all paid acquisition channels by tracking both cost per acquisition and downstream behaviour such as revenue, margin, to ensure that the lifetime value of customers acquired offers a significant return on the Acquisition Dollar invested.
• Implement and manage A/B testing, conversion rate optimization (CRO), and other growth hacking techniques to improve marketing performance.
• Create and manage customer segmentation strategies to deliver personalized marketing messages and improve customer lifecycle management.
• Design, build and maintain our social media presence and affiliate marketing efforts.
• Monitor and report on key performance metrics (KPIs), providing actionable insights and recommendations to senior management.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Develop all the marketing collaterals in-house or with the assistance of freelance platforms

Job Requirements:

• Bachelor's degree in marketing, Business, or a related field. An MBA from a premier institution is preferred
• 5-10 years of experience in digital marketing, preferably within the banking industry.
• Proven track record of successfully driving customer acquisition and engagement campaigns.
• Strong understanding of digital marketing channels and tools, including Google Analytics, Google Ads, Facebook/Meta, LinkedIn, Programmatic and similar platforms.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience with A/B testing, CRO, and other growth hacking methodologies.

·      Excellent communication and interpersonal skills, with the ability to work effectively in a team-oriented environment.

• Knowledge of fintech trends, regulations, and market dynamics is highly desirable.

·      Up to date with the latest trends and best practices in online marketing.