Senior Analyst

5 days ago

Coimbatore, Tamil Nadu, India Personiv Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Description
Role Overview:
As a Research Analyst, you will be responsible for analyzing large and complex data sets, identifying key patterns and trends, and providing actionable insights that support marketing, sales, and strategic decision-making. This role requires strong critical thinking, problem-solving, and the ability to work independently with minimal supervision.

Key Responsibilities:

  • Work with large volumes of data to identify, interpret, and analyze business trends.
  • Develop reports, dashboards, and data-driven insights to support marketing and sales strategies.
  • Apply statistical methods and mathematical concepts to generate accurate analysis.
  • Leverage advanced Microsoft Office skills (Excel and Access) for data management and reporting.
  • Collaborate with cross-functional teams to communicate insights effectively.
  • Translate complex findings into clear, actionable recommendations.

Required Skills & Qualifications:

  • Advanced knowledge of Microsoft Office (Excel and Access).
  • Familiarity with research/segmentation tools such as Nielsen, Claritas, MRI/Simmons, Mosaic/PRIZM/Personicx Segmentation, ArcGIS, BCC, or similar (preferred).
  • Experience handling large data sets; knowledge of SQL is an advantage but not mandatory.
  • Strong mathematical and statistical skills.
  • Excellent problem-solving skills, with independent judgment and self-direction.
  • Highly detail-oriented and organized; strong ability to spot trends.
  • Excellent oral and written communication skills.
  • Strong critical thinking ability, with the skill to uncover stories within data and shape them into marketing/sales strategies.

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