Assistant Manager- Offline Marketing

- Position Title: Assistant Manager- Offline Marketing
- Location- Bengaluru
- Total Experience -2 to 7 Years.
- Qualification - MBA (Full Time)
- Reporting to the Senior Manager-Marketing
- Direct Reporting – Nil (Individual Contributor)
- Industry- FMCG/Consumer Durable/Auto /Auto Ancillary/FCMD/FMEG/ Retail/ Luggage
Key Responsibilities:-
- Oversee creative development for Print campaigns, Product launches, POSM, and promotional collaterals, ensuring alignment with brand guidelines and messaging.
- Collaborated with creative agencies and internal teams to develop impactful advertising assets for offline marketing campaigns.
- Work closely with the Product team to conceptualize and implement CTU, FSU, video content, pricelist, brochures, Research Initiatives and other offline marketing materials.
- Ensure proofreading and quality control of all offline marketing materials, including dealer panels, print advertisements, and catalogues.
- Manage the marketing calendar, coordinating campaign rollouts and promotional activities to optimize reach and engagement.
- Track and analyze the performance of offline campaigns, providing data-driven insights and recommendations for improvement.
- Coordinate with media vendors, agencies, and print partners to ensure timely execution and quality output of marketing assets.
- Drive regional localization efforts to ensure all the South regional marketing materials are relevant and effective across diverse markets.
- Oversee the execution of advertising schedules, ensuring optimal visibility and media placement effectiveness.
- Oversee creative development for print campaigns, POSM, and promotional collaterals, ensuring alignment with brand guidelines and messaging.
- Collaborated with creative agencies and internal teams to develop impactful advertising assets for offline marketing campaigns.
- Work closely with the Product Marketing team to conceptualize and implement video content, brochures, and other offline marketing materials.
- Ensure proofreading and quality control of all offline marketing materials, including dealer panels, print advertisements, and catalogues.
- Manage the marketing calendar, coordinating campaign rollouts and promotional activities to optimize reach and engagement.
- Track and analyze the performance of offline campaigns, providing data-driven insights and recommendations for improvement.
- Coordinate with media vendors, agencies, and print partners to ensure timely execution and quality output of marketing assets.
- Drive regional localization efforts to ensure marketing materials are relevant and effective across diverse markets.
- Oversee the execution of advertising schedules, ensuring optimal visibility and media placement effectiveness.
In addition to the responsibilities mentioned above, you will be expected to take on a larger organizational role. These can include tasks such as:
- Identifying possible improvements in the processes you work on and suggesting ways of implementation for the needed changes.
- Handle the day-to-day volumes of the assigned tasks and ensure that the quality standards are met.
- Inform the manager regarding possible quality issues; analyze the situation and recommend corrective actions.
- Flag any updates received from stakeholders /agencies on the process to Head- Brand Comm.
- Operations: Periodical Review Reports, Sales ROI Reports, PO Processing, Payment handling, Budget handling, etc.
- Lead the agency JSR & update the internal JSR Sheer for Review
- Frequent interaction between different stakeholders, particularly with the sales team for continuous improvement & Asset Sharing.
Key Success Factors-
- Reduction of Lead Time a) New Campaign Rollouts b) Innovation in Current Visibility Strategies.
- High visibility and engagement through BTL activations and offline marketing initiatives.
- Enhance Brand Equity by executing high-impact BTL Visibility Campaigns that reinforce brand presence at key consumer touchpoints and drive brand recall.
- Effective execution of print campaigns, ensuring brand consistency and impactful messaging.
Remarks-
- Looking for a stable candidate only.
- Looking for candidates from Bengaluru & Nearby locations
- Candidates must have a strong background in Creative Content marketing.
- Experience in MS Office Skills, PowerPoint presentation & MS Outlook, Asset Management, Vendor Management,