Sales & Marketing Manager (Offline Channels)

3 days ago

Bengaluru, Karnataka, India iO Tales Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us

At
iO Tales
, we're on a mission to reimagine storytelling through innovative toys that blend tradition and creativity—like our shadow puppetry kits and 3D puzzle figurines. We're building a brand that inspires kids and families across India, and we need passionate people to scale our presence in the offline market.

Role Overview

We're looking for a results-driven
Sales & Marketing Manager (Offline Channels)
to expand our retail footprint and drive revenue while supporting brand-building efforts. The ideal candidate is someone with strong
offline sales experience
—from retail partnerships to channel growth—along with an eye for
marketing and branding
to ensure impactful visibility in stores and events.

Key Responsibilities

Sales (Core Focus)

  • Drive sales growth across offline channels: retail stores, distributors, and institutional buyers.
  • Identify, pitch, and onboard new retail accounts and channel partners.
  • Manage and grow relationships with distributors, retail chains, and independent stores.
  • Achieve monthly and quarterly sales targets with clear reporting.
  • Negotiate trade terms, pricing, and margins to optimize business outcomes.
  • Track competitor activities and provide insights on market dynamics.

Marketing & Brand Support

  • Collaborate on
    visual merchandising
    to enhance in-store brand presence.
  • Support planning and execution of
    offline activations
    such as toy fairs, workshops, and events.
  • Work closely with the marketing team to align sales growth with branding initiatives.
  • Ensure brand guidelines are followed in all retail and partner activations.

Skills & Qualifications

  • Bachelor's or Master's degree in Business, Marketing, or related field.
  • 1–3 years of experience in
    offline sales
    (FMCG, toys, lifestyle, consumer goods preferred).
  • Proven track record in meeting sales targets and growing retail/distribution networks.
  • Experience in
    marketing/brand activations
    is a strong plus.
  • Strong negotiation, relationship management, and communication skills.
  • Analytical thinker with an eye for consumer and retail trends.
  • Hands-on, entrepreneurial mindset comfortable in a fast-paced startup culture.

Why Join Us?

  • Shape the offline growth strategy of a fast-growing toy brand.
  • Blend
    sales execution
    with
    creative marketing exposure
    .
  • High ownership role with a chance to build strong partner networks.
  • Work in a playful, creative environment where storytelling is at the heart of everything.

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