Offline Marketing Lead

2 weeks ago

Bengaluru, Karnataka, India Vidyashilp Education Group Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Role Overview:

We are seeking a dynamic and proactive Offline Marketing Lead to spearhead all on-ground

marketing efforts aimed at increasing brand visibility and driving student admissions. This

role is responsible for the end-to-end planning, execution, and performance tracking of

offline initiatives such as open houses, orientations, RWA activations, interschool

competitions, and community events. The ideal candidate will bring a blend of strategic

thinking, operational excellence, and relationship-building skills.

Key Responsibilities:

Offline Marketing Strategy & Planning

  • Develop and implement a comprehensive annual offline marketing plan aligned with admission targets and brand positioning.
  • Identify key offline channels, locations, and event formats to maximize reach within target demographics.
  • Create quarterly and monthly activation calendars, timelines, and budgets.

Event Management & Execution

  • Lead the planning, promotion, and execution of events such as:
  • Open Houses and School Orientations
  • RWA Activations and Community Outreach Programs
  • Interschool Competitions, Workshops, and Fairs
  • Kiosks, roadshows, and external education events
  • Ensure seamless coordination across internal teams and event stakeholders.

Vendor & Partner Management

  • Identify and onboard relevant vendors, agencies, and community partners.
  • Handle negotiations, contracts, and vendor performance monitoring.

Cross-Functional Collaboration

  • Work closely with:
  • Admissions Team to ensure footfall translates into inquiries and conversions.
  • Creative/Content Teams – to produce effective offline marketing collaterals.
  • Digital Marketing Team – to align offline efforts with online campaigns.

Performance Monitoring & Reporting

  • Track ROI on events and offline channels, measuring metrics such as:
  • Footfall, lead generation, conversion rates, and brand visibility.
  • Provide regular reports with insights and recommendations for optimization.

Budget Management

  • Own the offline marketing budget; ensure judicious use of resources.
  • Identify cost-saving opportunities without compromising effectiveness.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Event Management, Communications, or a related field. MBA preferred.
  • 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing offline campaigns that drive measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.

Preferred Attributes:

  • Strong local network and knowledge of RWA and school ecosystems.
  • Passion for education, community engagement, and brand storytelling.
  • Ability to work independently and manage multiple projects simultaneously.

Work Schedule & Travel:

  • Willingness to work on weekends (especially during peak admission periods).
  • Local travel required for event execution and community engagement.

Application Process:

Please share your resume and a brief cover letter to [], mentioning "Offline Marketing Lead – [Location]" in the subject line.

  • Offline Marketing Manager

    3 days ago

    Bengaluru, Karnataka, India Avari Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title:Offline Marketing ManagerLocation:HSR Layout, Bengaluru (Work from Office mandatory)Experience:2+ yearsAbout AvariAvari is an at-home service for men's hair patch & wig solutions — tackling one of the biggest pain points for men with hair loss through standardisation, quality, and convenience. We're reimagining how men regain confidence by...

  • Offline Marketing Executive

    2 weeks ago

    Bengaluru, Karnataka, India Spectra Sign Systems Full time ₹ 6,00,000 - ₹ 10,00,000 per year

    Key Responsibilities:Business Development & OutreachVisit schools, colleges, universities, and corporate offices to promote the company's products and services.Build and maintain strong relationships with institutional authorities and corporate decision-makers.Understand client requirements and identify new business opportunities.Distribute marketing...

  • Offline Marketing Executive

    4 days ago

    Bengaluru, Karnataka, India Ekya Schools, Nava (Varthur, Panathur) Full time ₹ 4,20,000 - ₹ 5,40,000 per year

    About Us: Founded in 2010, Ekya Schools offers progressive K-12 education through CBSE, ICSE, and Cambridge IGCSE curricula, emphasising experiential learning. Alongside Ekya Schools, our chain of CMR Pre-University Colleges deliver an extensive pre-university program affiliated with the Karnataka Pre-University Board, offering a rigorous academic curriculum...

  • Offline Sales Agent

    6 days ago

    Bengaluru, Karnataka, India Dezy Full time ₹ 18,00,000 - ₹ 36,00,000 per year

    Job Title: Offline Sales AgentExperience: 1–2 years in offline sales or marketingLocation: BangaloreDepartment: Sales & MarketingAbout the Role:We're looking for a driven and energetic Offline Sales Agent who thrives in the field. The role focuses on exploring, activating, and converting new offline sources of lead generation — from hyperlocal marketing...

  • Offline Sales Agent

    5 days ago

    Bengaluru, Karnataka, India Dezy (Smiles) - Dental, made easy. Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    About Dezy:Dezy is one of India's leading dental chains, renowned for delivering world-class dental care with advanced technology and a patient-first approach. We are committed to fostering a dynamic, growth-driven work environment, offering ample opportunities for professional development and career advancement.About the Role:We're looking for a driven and...

  • Manager - Brand and Offline Marketing

    2 weeks ago

    Bengaluru, Karnataka, India Lifebridge Senior Care Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    The Manager Brand & Offline Marketing is responsible for developing and executing brand strategy, integrated campaigns, creative assets, and offline marketing initiatives that strengthen the positioning and visibility of the organizations three distinct brands. This role focuses on brand storytelling, market insights, events, and stakeholder engagement,...

  • Offline Sales Agent

    4 days ago

    Bengaluru, Karnataka, India ABITA INNOVATIONS PRIVATE LIMITED Full time ₹ 2,16,000 - ₹ 2,40,000 per year

    About the Role:We're looking for a driven and energetic Offline Sales Agent who thrives in the field. The role focuses on exploring, activating, and converting new offline sources of lead generation — from hyperlocal marketing initiatives to on-ground partnerships and brand activations. You'll be the face of our brand in local markets, driving awareness,...

  • Offline marketing executive

    1 week ago

    Bengaluru, Karnataka, India Next Mantra Solution Full time ₹ 30,00,000 - ₹ 90,00,000 per year

    Role & responsibilitiesLocation: Bangalore (HSR Layout , Whitefield )Working Days: 6working hours :- 10 am - 9pm CTC: 3- 8 LPA (depending on experience)About the RoleWe are hiring a Marketing / Activation Executive to execute offline campaigns and ground activations in malls, societies, and markets .Execute BTL campaigns mall activations, society drives,...

  • Offline Sales Specialist

    5 days ago

    Bengaluru, Karnataka, India Brick & Bolt Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    The Offline Sales Lead will be responsible for driving offline sales by identifying opportunities, building client relationships, and executing sales strategies independently. This role is target-driven and requires strong networking, negotiation, and execution skills without direct team management responsibilities.Develop and execute offline sales...

  • Asst. Manager/Offline Marketing

    2 weeks ago

    Bengaluru, Karnataka, India Sri Sri Tattva Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionSri Sri Tattva has been established by committed individuals with nearly four decades of experience in promoting health and wellness. With a holistic approach including a College of Ayurvedic Science and Research, a state-of-the-art Hospital, inspired Doctors and Therapists, and a strong retail presence, Sri Sri Tattva offers high-quality...