Marketing Executive

4 days ago

Mumbai, Maharashtra, India Luar Beauty Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Luar:

Luar Beauty is a premium beauty brand that launched early this year. We are looking for candidates that are highly passionate about the beauty world. If you think you fit the brand, please email us at with your resume

We are looking to hire a Marketing Executive based in Mumbai. This is an on-site position.

This role will include ideating and generating content for all projects, websites, improving social media interaction by conceptualising creative concepts and campaigns, driving engagement, creating content calendars etc. We seek talent with immense passion and a drive to grow with the brand.

Job Description:

  • Plan, manage and handle all digital marketing for Luar, including SEO, SEM, email marketing, and all social media channels
  • Create and manage content for Luar's social media, emails, and other forms of digital communication
  • Work with our performance marketing agency to audit campaign performance, ensure optimal campaign structure, and employ latest practices to continually optimise and drive performance
  • Write content for all collateral around paid ads, email and product launches (PDP, PR releases, physical product and packaging copy)
  • Brainstorm new strategies to message both new and existing products
  • Coordinate and strategise with the PR team on how to increase brand awareness
  • Curate, strategise and execute influencer partnerships
  • Planning and executing new marketing strategies to drive user growth and ensure community building
  • Communicate with target audiences and build customer relationships
  • Handling all retailer platforms and coordinations
  • Stay up-to-date on current marketing trends, and much more

Educational Qualifications, Experience & Skills:

  • Bachelor's/ Master's Degree in Business Management, Marketing or Mass Communication
  • Excellent communication (both written and verbal) & content writing skills
  • Excellent knowledge of the usage of social media channels to improve Luar's online presence and customer engagement
  • Overall 2-3 years of experience in planning and implementing marketing strategies along with customer relationship management (Fresher's will be given a chance on a case-to-case basis)
  • Must be able to prioritise, multi-task and work under tight deadlines in a fast-paced environment
  • Proficient with Google Workspace, Canva and CRM softwares like Klaviyo and Wati

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