Manager - Service Marketing

5 days ago


Navi Mumbai, Maharashtra, India Hexaware Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities


• Develop and implement strategic marketing plans for a specific business unit


• Responsible for marketing budget plan and meeting organization goals


• Responsible for running LeadGen initiatives for the BU including inside sales function for the unit


• Utilize industry and organizational knowledge to develop and execute marketing ideas


• Keeps up-to-date with marketing best practices


• Identify marketing opportunities and develop success strategies to leverage them


• Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.


• Coordinate and review content creation & publishing of newsletters (internal or external), organizations website, and social media pages etc.


• Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience


• Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency


• Create brand value by being a business driver and digital catalyst


• Demonstrated ability in Thought Leadership initiatives



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