Search Engine Optimization Team Lead

5 days ago

Mumbai, Maharashtra, India Digitactix Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company:
Digitactix

Experience:
8–12 Years

Location:
Andheri East, Mumbai (Work from Office)

Reports To:
Head of Digital / CEO

Team Size:
5 to 10 SEO Specialists (expanding to 10+)

About the role

As the
SEO Team Lead
, you will drive the strategic direction, performance, and evolution of the agency's SEO practice. This leadership role requires balancing technical mastery, content strategy, analytics, and people management. The ideal candidate demonstrates vision, precision, and the ability to leverage emerging AI technologies to shape next-generation search outcomes for clients.

Key Responsibilities

  • Lead the agency's
    SEO strategy
    across a multi-industry client base (BFSI, IT/ITES, Real Estate, Hospitality, Education, Automotive, Lifestyle, Healthcare, FMCG, Consumer).
  • Define
    full-funnel SEO roadmaps
    integrating technical, content, and off-page optimization.
  • Oversee and approve all
    audits, strategies, and reports
    before client delivery.
  • Analyze search data
    to identify opportunities in Gen-AI Search and SGE environments.
  • Integrate LLM-based tools for AI-enhanced keyword strategy, entity mapping, and on-page optimization.
  • Build data-driven frameworks to correlate
    SEO KPIs
    with lead and conversion outcomes.
  • Collaborate with web, content, and media teams to ensure
    SEO strategy alignment
    across all channels.
  • Train and mentor
    the SEO team, ensuring consistent skill growth and process quality.
  • Represent the SEO function in client
    meetings, pitches
    , and cross-department strategic reviews.
  • Track emerging algorithms, schema evolutions, and
    AI search
    trends to keep the agency future-ready.

Required Skills

  • Deep understanding of
    advanced SEO
    mechanics, like technical (Core Web Vitals, JavaScript SEO, schema), content (E-E-A-T, intent mapping), and analytics.
  • Proven
    leadership and team management
    experience.
  • Proficiency in
    enterprise-level SEO tools
    (Ahrefs, Semrush, Screaming Frog, SurferSEO, GA4, Tag Manager).
  • Strategic familiarity with
    AI search ecosystems
    , like Google SGE, ChatGPT integration, Bing Copilot, Perplexity AI, etc.
  • Strong communication and
    client relationship
    management skills.
  • Ability to create
    strategic documentation, reports, and performance forecasts
    .
  • Analytical mindset with high proficiency in Excel, Data Studio, and visualization tools.

KPIs

  • Agency-wide organic traffic growth and visibility performance.
  • Client retention and satisfaction metrics related to SEO outcomes.
  • Ranking and conversion uplift across major accounts.
  • Innovation adoption rate (AI-driven SEO workflows, automation tools).
  • Team productivity and knowledge development benchmarks.

Why Join Us

Join an integrated agency where SEO is not just about ranking, it's about influence, intelligence, and innovation. Be part of a team that blends human creativity with machine learning to deliver next-generation organic growth.

You can also email
your resume to

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