Area Sales Manager- Generic Pharma

2 weeks ago

Ahmedabad, Gujarat, India ROYAL SENSE LIMITED Full time ₹ 36,00,000 - ₹ 48,00,000 per year

Job Title: Area Sales Manager (ASM) – Pharma Division

Department: Sales & Marketing

Reporting To: Regional Sales Manager / Zonal Sales Head

Job Purpose:

To lead and manage a team of Medical Representatives (MRs) within the assigned territory to achieve business objectives — including sales targets, market expansion, and brand visibility — while ensuring compliance with company policies and ethical standards.

Key Responsibilities:1. Sales Management

  • Achieve monthly, quarterly, and annual sales targets for the assigned area.
  • Monitor secondary and primary sales performance of team members.
  • Plan and execute area-specific sales strategies in line with company goals.
  • Ensure effective implementation of brand promotional strategies and doctor engagement plans.

2. Team Management

  • Recruit, train, and mentor Medical Representatives (MRs).
  • Conduct regular joint fieldwork with MRs to support and evaluate performance.
  • Motivate the team through effective communication, goal setting, and recognition.
  • Ensure adherence to reporting systems and CRM tools.

3. Market Development

  • Identify new business opportunities and potential customer segments.
  • Build and maintain relationships with key doctors, hospitals, distributors, and stockists.
  • Gather and analyze competitor activities, pricing trends, and market feedback.
  • Conduct CMEs, doctor meets, and promotional activities as per company plans.

4. Compliance & Reporting

  • Ensure ethical promotion of company products in line with pharma code of conduct.
  • Submit timely and accurate sales reports, forecasts, and market intelligence.
  • Ensure team compliance with company SOPs, regulatory norms, and documentation.

Key Performance Indicators (KPIs):

  • Achievement of sales targets (Primary & Secondary)
  • Territory coverage and doctor reach
  • Team productivity and attrition rate
  • Implementation of marketing and promotional activities
  • Customer satisfaction and market share growth

Qualifications & Experience:

  • Graduate in Science / Pharmacy / Commerce (MBA in Marketing preferred)
  • 5–8 years of experience in pharmaceutical sales, with at least 2 years in a managerial role
  • Strong knowledge of the therapy area (e.g., General, Cardio-Diabetic, Neuro, etc.)

Skills & Competencies:

  • Excellent leadership and team management skills
  • Strong communication and interpersonal abilities
  • Analytical thinking and problem-solving
  • Result-oriented with strategic mindset
  • Proficient in MS Office and CRM tools

Compensation:

As per industry standards, including performance-linked incentives and allowances.

Job Types: Full-time, Permanent

Pay: ₹35, ₹40,000.00 per month

Benefits:

  • Provident Fund

Work Location: Remote

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