Creative Strategist
2 weeks ago
Develop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey.
Key Responsibilities
● Strategic Planning
○ Develop creative strategies aligned with business objectives and target audience insights
○ Create creative briefs that translate business goals into actionable creative direction
○ Map customer journey touchpoints and optimize creative messaging for each stage
○ Analyze competitor creative strategies and identify market opportunities
● Content Strategy & Planning
○ Develop content calendars and creative asset roadmaps
○ Plan creative testing frameworks for continuous optimization
○ Create platform-specific content strategies (social, marketplaces, paid ads)
○ Establish content pillars and messaging hierarchies for brand consistency
● Research & Insights
Conduct consumer research and trend analysis to inform creative direction
○ Analyze creative performance data to optimize future campaigns
○ Monitor marketplace trends and platform algorithm changes
○ Develop customer personas and behavioral insights for creative targeting
● Cross-functional Collaboration
○ Work closely with performance marketing team to align creative with campaign objectives
○ Collaborate with tech team on user experience and conversion optimization
○ Support retention team with creative assets for email and WhatsApp campaigns
○ Partner with data analyst to measure and improve creative effectiveness
Key Performance Indicators
● Creative strategy impact on campaign performance
● Testing framework effectiveness and optimization results
● Strategic brief quality and creative team satisfaction
● Client strategy presentation success rates
● Creative asset performance across platforms
Job Type: Full-time
Pay: ₹40, ₹60,000.00 per month
Work Location: In person
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