Social Media Strategist
1 day ago
Company Description
Aathmik Yoga is dedicated to helping individuals achieve physical and emotional well-being through traditional yogic practices and techniques. Founded by Ranjani, an internationally certified Advanced Hatha Yoga teacher specializing in Prenatal and Postnatal Yoga, the organization emphasizes healing the body and mind. Ranjani has been recognized with prestigious awards such as the 'Yoga Kalaimamani' and 'Yoga Ratna' for her contributions to the yoga field. With a strong presence on YouTube, Instagram, and other platforms, Aathmik Yoga also engages with a vibrant online community to promote health, fitness, and balanced living.
Role Description
This is a part-time, remote role for a Social Media Strategist. The strategist will develop and execute social media marketing campaigns, create and implement content strategies, and optimize the organization's online presence through Social Media Optimization (SMO). Additional responsibilities include monitoring engagement metrics, enhancing audience interaction, managing public relations efforts, and maintaining consistent brand messaging across platforms.
Qualifications
- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Strong skills in Communication and Public Relations
- Expertise in designing and implementing Content Strategy
- Ability to analyze social media analytics and metrics for enhancing performance
- Creative thinking and adaptability in a dynamic digital landscape
- Experience in the health and wellness sector is an advantage
- Bachelor's degree in Marketing, Communications, or a related field
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