Creative Strategist

3 days ago

Chennai, Tamil Nadu, India Hashtag Inc. Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Experience:
3–5 years

Location:
Chennai

At Hashtag, we don't just post content.

We build ideas that travel across social, campaigns, and films.

Now, we're looking for someone who can own the
thinking layer
— from spark → idea → script → post → pitch.

If you:

  • See brand storytelling everywhere (from memes to movies)
  • Can take a brief and find the cultural insight hiding inside
  • Love connecting copy, design, and storytelling into something tight and
  • Move fast without losing taste

You'll fit right in.

What You'll Do

Brand & Campaign Thinking

  • Build creative directions and campaign ideas rooted in brand insight.
  • Carry out concept development, copywriting, and scriptwriting across social and video.
  • Lead presentations and creative walkthroughs with clients.
  • Collaborate with leadership and business teams on pitches and new projects.
  • Stay plugged into culture, trends, and brand movements and translate them into ideas.

Social & Content Strategy

  • Build monthly social directions and content calendars for brands.
  • Turn trends, observations, and narratives into ideas that feel fresh yet on-brand.
  • Oversee copy and creative output across all posts, reels, and stories.
  • Guide the team on tone, structure, and flow of storytelling.

Creative Direction & Collaboration

  • Work closely with designers, editors, and producers to bring ideas to life.
  • Provide visual and tonal direction for campaigns.
  • Review and refine output for creative quality and brand alignment.
  • Mentor and collaborate with the Social Media Executives on execution and timelines.

Who You Are

  • 3–5 years of experience in social media, creative strategy, or content marketing.
  • Strong storytelling instincts: you think in ideas, not deliverables.
  • Excellent writing, communication, and presentation skills.
  • Comfortable taking a brand from idea to execution.
  • Deep understanding of online culture, platform behavior, and trend relevance.
  • Bonus: experience with AI tools or automation platforms (ChatGPT, Notion, Framer, n8n, etc.)

Nice-to-Haves (Optional)

  • Experience leading or mentoring junior creatives.
  • Familiarity with pitches, deck-building, and creative showcases.
  • Comfort working with cross-functional teams (strategy, design, production).
  • Awareness of awards, creative benchmarks, and the ambition to raise the bar.

The Vibe

  1. Freedom to shape ideas end-to-end
  2. A seat at the table where campaigns and content directions are born
  3. Collaboration with a design and video team that moves as fast as you think
  4. Ownership, not task lists
  5. A culture that values taste, clarity, and creative honesty

We think fast, build, and move ideas forward.

If you're someone who can connect the dots between culture, creativity, and content, this role's for you.

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