Area Sales Manager

Company Description

SBI Card, launched in 1998 with the State Bank of India as the majority shareholder, is India's largest pure-play credit card issuer. Listed on BSE and NSE in March 2020, SBI Card has over 20 million cards in force as of December 2024. The company offers a wide array of products and services tailored to diverse customer segments, from new-to-credit individuals to super-premium clients. SBI Card is committed to simplifying the lives of its customers, employees, and other stakeholders through a value proposition of 'Make Life Simple', emphasizing customer-centricity, trust, and transparency.

Role Description

This is a full-time, on-site role for an Area Sales Manager located in Kozhikode.

Role Accountability

• Drive execution of location-wise banca sales execution strategy within assigned geography to drive achievement of overall organization objectives.
• Maintain good working relationships at local level with stakeholders across SBI, SBI JVs and Associates & Multiple Partner banks by addressing concerns & providing priority service
• Drive execution of special segment/product/program focused campaigns in assigned geography
• Assess manpower requirements in assigned geography considering MOU & budgets and work with workforce effectiveness to ensure adequate staffing levels across assigned geography
• Responsible for hiring and performance management of NFTEs in assigned area
• Ensure regular NHOs/Refreshers & Product based Trainings for the team to enhance productivity
• Drive team to adopt all New Digital Initiatives of the company by ensuring quick knowledge cascade to extended sales teams by facilitating adequate trainings
• Attend Region/Module P Reviews & share relevant data points/ inputs to create a positive brand Image amongst SBI stakeholders
• Front-end all customer service escalations from the branch walk-in customers in assigned area and resolve them as per the resolution rights shared
• Conduct periodic service camps in upcountry markets in coordination with CS department to reinforce customer & Stakeholder Confidence
• Closely monitor metrics such as Sourcing Mix, Approval Rate, Inflow rate, Processing rate, & Dispatch rate of Applications to track and enhance NFTE productivity and business opportunities
• Drive adoption of New Digital Initiatives in assigned areas by ensuring timely knowledge cascade and requisite trainings for the staff
• Provide support to internal departments in completion of various projects, such as KYC Compliance Of Existing Customer Base by Liaising with Operations Department & reaching out to Customers, Assisting Collections department in collections effort and advising Product/Marketing teams on suitable merchant tie-ups
• Drive periodic team connects/reviews cadence, conducting regular visits to Local Offices of Partner Banks to ensure the same
• Ensure timely preparation and dissemination of relevant reports /MIS to SBI Stakeholders (Cross Sell/Regions/Modules & Networks)
• Manage PSA relationships, premises and associated costs along with relevant SOPs
• Ensure team members and internal processes comply with all regulatory and business compliance guidelines

Measures of Success

MOU Targets: New Accounts, Premium Accounts, Insurance cross-sell, COA, 4MOB Attrition %, Digital Sourcing %

Shikhar /Pratham Leads Conversion %

Voice of Customers

Process adherence as per MOU

Effective complaint channelizing and resolution on escalations emanating from SBI and Partners banks

Technical Skills / Experience / Certifications

Qualifications

• Strong leadership and team management skills
• Experience in developing and implementing sales strategies
• Exceptional stakeholder management is required for this role .
• Excellent communication and interpersonal skills
• Ability to conduct market research and generate leads
• Customer relationship management and satisfaction focus
• Proficiency in preparing sales reports and analysis
• Bachelor's degree in Business, Marketing, or related field, Masters is plus.

Preferred Industry

BFSI/Telecom/Any retail sales FMCG, CD etc