E-Commerce Markeing Manager
2 days ago
Job Title:
E-commerce Marketing Manager – D2C
Job Summary:
We are seeking an experienced and results-driven
E-commerce Marketing Manager
to lead our
Direct-to-Consumer (D2C) business growth
. The ideal candidate will be responsible for creating and executing digital marketing strategies, optimizing customer acquisition and retention, and driving sales across e-commerce platforms.
Key Responsibilities:
- Develop and execute end-to-end
D2C marketing strategies
to increase traffic, conversion, and revenue. - Manage and optimize performance marketing campaigns across
Google Ads, Meta Ads, and other paid media channels
. - Drive
SEO, SEM, email, SMS, WhatsApp, influencer, and affiliate marketing
initiatives. - Monitor and analyze
customer journey, funnel performance, and ROI
to maximize growth. - Work closely with the
content, design, and product teams
to create impactful campaigns. - Plan and execute
retention strategies
through CRM, loyalty programs, and personalized campaigns. - Conduct regular
market research & competitor analysis
to identify growth opportunities. - Manage e-commerce sales channels, including
website, marketplaces, and brand-owned apps
. - Track KPIs such as
CAC, LTV, AOV, ROAS, and conversion rates
, and present reports to management.
Requirements:
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- 4–8 years of experience in
e-commerce/D2C marketing
. - Proven expertise in
digital marketing, performance campaigns, and marketplace management
. - Strong analytical skills with experience in tools like
Google Analytics, Shopify, Klaviyo, HubSpot, or similar
. - Excellent communication and leadership skills.
- Knowledge of
consumer behavior in D2C, brand building, and retention strategies
.
Key Skills:
- D2C Growth Marketing
- Performance Marketing (Google, Meta, etc.)
- SEO & Content Marketing
- CRM & Retention Marketing
- Data Analysis & Funnel Optimization
- E-commerce Operations & Strategy
-
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