E-Commerce Markeing Manager

2 days ago

Coimbatore, Tamil Nadu, India Vtail Commerce Private Limited Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Job Title:

E-commerce Marketing Manager – D2C

Job Summary:

We are seeking an experienced and results-driven
E-commerce Marketing Manager
to lead our
Direct-to-Consumer (D2C) business growth
. The ideal candidate will be responsible for creating and executing digital marketing strategies, optimizing customer acquisition and retention, and driving sales across e-commerce platforms.

Key Responsibilities:

  • Develop and execute end-to-end
    D2C marketing strategies
    to increase traffic, conversion, and revenue.
  • Manage and optimize performance marketing campaigns across
    Google Ads, Meta Ads, and other paid media channels
    .
  • Drive
    SEO, SEM, email, SMS, WhatsApp, influencer, and affiliate marketing
    initiatives.
  • Monitor and analyze
    customer journey, funnel performance, and ROI
    to maximize growth.
  • Work closely with the
    content, design, and product teams
    to create impactful campaigns.
  • Plan and execute
    retention strategies
    through CRM, loyalty programs, and personalized campaigns.
  • Conduct regular
    market research & competitor analysis
    to identify growth opportunities.
  • Manage e-commerce sales channels, including
    website, marketplaces, and brand-owned apps
    .
  • Track KPIs such as
    CAC, LTV, AOV, ROAS, and conversion rates
    , and present reports to management.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 4–8 years of experience in
    e-commerce/D2C marketing
    .
  • Proven expertise in
    digital marketing, performance campaigns, and marketplace management
    .
  • Strong analytical skills with experience in tools like
    Google Analytics, Shopify, Klaviyo, HubSpot, or similar
    .
  • Excellent communication and leadership skills.
  • Knowledge of
    consumer behavior in D2C, brand building, and retention strategies
    .

Key Skills:

  • D2C Growth Marketing
  • Performance Marketing (Google, Meta, etc.)
  • SEO & Content Marketing
  • CRM & Retention Marketing
  • Data Analysis & Funnel Optimization
  • E-commerce Operations & Strategy

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