Content Marketing Statergist
2 days ago
Job Title:
Content Marketing Strategist – D2C
Job Summary:
We are looking for a
creative and data-driven Content Marketing Strategist
to strengthen our
Direct-to-Consumer (D2C) brand presence
. The role involves building and executing a content strategy that drives awareness, engagement, and conversion across digital channels. You will be responsible for shaping the brand voice, storytelling, and ensuring content aligns with business goals.
Key Responsibilities:
- Develop and implement
end-to-end content strategy
tailored for D2C growth. - Plan and manage content across
websites, blogs, social media, email, SMS, WhatsApp, and e-commerce platforms
. - Collaborate with
designers, video creators, and performance marketers
to deliver impactful campaigns. - Build
content calendars
aligned with product launches, campaigns, and seasonal promotions. - Craft compelling
product stories, ad copies, landing page content, and brand narratives
. - Optimize content for
SEO, engagement, and conversion
. - Leverage
consumer insights and analytics
to refine messaging and improve performance. - Manage influencer/content collaborations and
UGC-driven campaigns
. - Ensure consistency in
tone, voice, and brand guidelines
across all touchpoints.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 3–6 years of experience in
content marketing for D2C/e-commerce brands
. - Strong writing, editing, and storytelling skills.
- Experience in
SEO, keyword research, and digital content optimization
. - Familiarity with tools like
Canva, Figma, HubSpot, WordPress, Shopify, Klaviyo, or similar
. - Ability to work cross-functionally with marketing, design, and product teams.
- A portfolio of content work demonstrating creativity and measurable results.
Key Skills:
- Brand Storytelling & Copywriting
- Content Strategy & Planning
- SEO & Digital Content Optimization
- Social Media Marketing & Engagement
- Email & Retention Content
- Analytics & Consumer Insights
-
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