Marketing Lead

2 weeks ago

Mumbai Metropolitan Region, India SUN PHARMA Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Position
Marketing Lead - API

Job Title
DGM/GM – Marketing API

Job Grade
G8/G7

Function
API Marketing & Sales

Sub-function
Manager's Job Title:
Vice President

Skip Level Manager's Title
Function Head Title:
Vice President

Location:
Mumbai

No. of Direct Reports (if any)
2

Job Summary
Understanding API (Active Pharmaceutical Ingredient) market for countries/regions assigned. must have prior experience in regulated pharma markets (such as USA, Europe, LATAM, APAC, Russia,MENA).
Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements and develop business with customers

Areas of Responsibility
Business Development
Understanding API (Active Pharmaceutical Ingredient) market for countries assigned. Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements.

Mapping internal API product portfolio to identify key products to promote for each potential key customer.

  • Connect with potential customers and pitch products, explore new opportunities, lead price negotiations and evaluate deals as per customer requirements.

Sales And Marketing
Drive sales target achievement for the assigned region & identify business opportunities and devise marketing strategies to expand customer base, increase market share, and drive revenue growth.

  • Manage key customer accounts and engage with key customers to maintain healthy long-term relationships and ensure high customer satisfaction by achieving delivery and service quality norms to build organization's brand value.

Market intelligence Gather changing customer and market needs, competitor activity, and industry best practices that can be emulated.

Sales Allied Functions

  • Work with cross-functional teams such as regulatory, finance, quality etc to drive customer relationship management, query resolution, documentation, approvals required, follow ups for payments.
  • Coordinate with other departments such as R&D, Operations, and SCM to plan orders, share inputs on capacity planning, and timely product delivery to fulfill customer requirements while ensuring adherence to state and country-level regulations.

Travel Estimate
20-30% of the time

Job Scope
Internal Interactions (within the organization)
Regulatory, finance, quality, R&D, SCM

External Interactions (outside the organization)
Customers, Industry experts, Pharma Industry Bodies

Geographical Scope
Regulated markets (such as USA, Europe, LATAM, APAC, Russia,MENA)

According to candidates' past experience

Financial Accountability (cost/revenue with exclusive authority)
Revenue targets will be provided based on past performance of the territory and future potential

Job Requirements
Educational Qualification
B.Pharm + MBA

Specific Certification
Skills
Presentation skills, communication and interpersonal skills, analytical mindset

Experience
DGM/GM : 12-28 years of past experience to Pharmaceutical industry will be desired

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